Rei Sustainability Case

To: Council of Executive Vice Presidents Date: 1th of November, 2012 From: Anders F? dder Subject: Evaluation of REI’s supportability objectives I am writing in light of your request with respect to the credibility of keeping up the persistent development of the organization just as fulfilling its manageability objectives. The accompanying segments will address the three issues, referenced by top administration, by first portraying them, at that point deciphering them and in conclusion they will be evaluated.Conclusion and proposals will be founded on this. REI center significantly around the effect that their business has on the earth. They constantly take a shot at finding new and creative arrangement that will help lessen these negative impacts. Their corporate crucial this dedication: â€Å"At REI, we move, instruct and outfit for a lifetime of open air experience and stewardship† REI’s stewardship needs: * Encourage the dynamic preservation of nature Inspire the mindful use and delight in the outside * Enhance the normal world and our networks through dependable strategic approaches * Foster chances to expand cooperation in human-controlled open air entertainment * Maintain REI as a business of decision, where workers are profoundly occupied with the vision of the organization and are illustrative of our networks The CEO, Kevin Hagen, likewise expressed that these money related and ecological objectives and desire must be met without giving up either. Hagen supported moving to a system of â€Å"no tradeoffs† along these lines making a change in outlook; Innovation over compromise.Issue 1 First issue is whether the company’s expressed manageability objectives and desires are reliable with its corporate strategic its expressed stewardship goals that are recorded previously. REI supportability objectives center around three territories; vitality utilization, ozone depleting substance outflow (carbon impression) and decrease of squanderer to landfills. The organization intends to include water, toxics, land use and social effect on this rundown in not so distant future. Every one of these territories has a yearning for 2020, an objective for 2015 and a spending plan for the current year. Vitality consumptionREI has taken various activities to expand their vitality productivity by changing to new sustainable force sources at every possible opportunity. They crucial to keep their vitality utilization at a fixed level regardless of opening new stores. One the manners in which they do this is by putting resources into self-age alternatives, for example, sun oriented innovation. Their methods of dealing with their vitality use and expanding productivity include: * Solar innovation in a significant number of our stores * Lighting: * Elimination of every glowing bulb from our retail locations * Installation of profoundly vitality proficient bulbs and apparatuses * Greater dependence on lookout windows and norm al lighting Heating and cooling (HVAC): * Aggressive retrofitting and supplanting of obsolete HVAC gear with refined new models * Centralized observing * Energy-sparing procedures, for example, on-request ventilation and wind stream * Measurement of our stores' vitality effectiveness against comparable structures across the country with the ENERGY STAR benchmarking device Greenhouse gas outflow (GHG) The goal for 2020 concerning GHG was to be atmosphere unbiased. Their objective for 2015 was to cut GHG by 50 percent contrasted with 2010 discharges. The financial plan for every year was a particular objective in huge amounts of CO2 that was characterized by the 2015 goal.REI took a gander at numerous parts of their business so as to arrive at this objective. These were not restricted by their own particular activity inside REI. They look past themselves and attempt to change the manner in which their representatives and providers act to. The rundown include: worker driving and travel , travel by clients taking an interest in REI Adventures programs from their homes to the site of program, transportation of items from sellers to the organization and shipments to clients. Be that as it may, they have excluded client transportation to and from the stores.REI gives important motivations to their workers to diminish the ecological effects of driving and corporate travel. These include: * A 50 percent travel sponsorship * Showers and secure bicycle stockpiling at each REI office * Telecommuting choices at our home office area * Web conferencing and other innovation devices In 2011, REI cooperated with The Nature Conservancy to execute an afforestation venture on the Bayou Bartholomew property in Louisiana, which will reestablish timberland coherence with the nearby Chemin-a-Haut State Park.Funding gave intentionally by REI Adventures will fund the future retirement of carbon balances from this undertaking. Through this exertion, REI bolstered The Nature Conservancy's reclamation of this woods biological system, just as the plan of a carbon venture. This carbon venture has been approved and enlisted through a valid outsider accreditation framework (the Verified Carbon Standard). The exertion will add to long haul foundational change, profiting the environment and the woodland biological system, and has been intended to create unquestionable carbon counterbalances in the future.Though REI would look for new and imaginative answers for all viewpoints inside the organization, there is in any event one were they could just balance as opposed to diminish. REI’s biggest wellspring of GHG outflows was REI Adventures which created 31 percent of its aggregate, in particular flying individuals to experience goals. This special case was managed by buying carbon counterbalances as a piece of the movement bundle, paid by REI. Decrease of waste to landfills REI yearning for 2020 was to have no loss to landfills and slice waste to landfills considerably somewhere in the range of 2010 and 2015.In request to accomplish this, they endeavor to make their bundling transporting tasks as productive as could be expected under the circumstances. They work with sellers, dispatching organizations and industry partners to pioneer new ways to deal with this unpredictable circumstance. One case of this is the means by which they rethought the manner in which bikes were bundled and delivered. The bicycles, dispatched in cardboard boxes from china, was bundled in parts and collected at one area in the US from where they were sent to the stores. The broad pressing, taped and stapled together, held the parts and gathered bicycles safely yet was hard to collect and disassemble.REI reconsidered this procedure in way that permitted them to reuse the container again and again. Basically, similar containers that was utilized from the producer in China, was utilized all through the flexibly chain and came back to China, to by and by be use. Subsequently r eusing all the materials instead of sending it to landfills. This diminished the cardboard utilization by in excess of 60 percent. Also they spared more than $1 million in yearly work hours because of decreased time required to pack and unload bicycles. Recap REI saw an ascent in its net carbon sway during 2010.But the expansion was littler than generally organization development during the year, as estimated by deals. In general, the organization utilized 2. 4% less vitality in its offices, in spite of including four new stores and migrating two retail stores to bigger spaces. Other manageability endeavors incorporate buying 58. 4% Forest Stewardship Council (FSC)- guaranteed paper fiber, and reusing 74% of absolute operational waste, including over 95% at REI’s two appropriation places. Network endeavors included 109,785 volunteer hours submitted through 541 REI-facilitated protection tasks to plant trees, reestablish trails, and clean stops and streams.The organization add itionally subsidized $3. 7 million in awards furnished to 330 not-for-profit accomplices with an attention on preservation and open air amusement. In any case, REI is moving sustainable power source endorsements created by their sunlight based boards. Since they don't guarantee credit for diminishing carbon while doing as such, this is making an issue as far as arriving at carbon zero. A test they should survive on the off chance that they plan to arrive at their yearnings. REI could additionally lessen their GHG by reexamining the utilization of New Zealand as a goal. Numerous areas on North American (e. g.Alaska, Canada, and the Rocky Mountains) landmass have comparable area to offer, and seeing that New Zealand is half away around the globe, this could be a powerful replacement. Show three shows the advancement of arriving at the 2015 objectives. Is shows the genuine status of each of the three regions in e. g. the primary quarter of 2011, the arrangement for 2011, the direction for 2015 and the objective for 2015. In spite of the fact that the directions for 2015 for every one of the three are over the objective, one can see from the genuine status for 2011, that they are for the most part genuinely close if not under the arrangement for the equivalent year.So regardless of the misery direction for 2015 REI is without a doubt on the correct way. Issue 2 The subsequent issue was recognizing the expected dangers with REI receiving the â€Å"No Trade-offs† approach verbalized by the corporate social obligation gathering, seen from an administrative execution estimation point of view. The â€Å"No exchange offs† approach presents a few dangers. It can demonstrate be costly, in the arrangements required to satisfy as well as the hours it take to contact them. As the CEO aims advancement over involve, the representatives will consistently need to search for better approaches for performing tasks.This requires significant investment and time is cash . This is additionally an exceptionally highly contrasting methodology leaving none or next to no squirm room. The workers need to remain inside the boundaries and now and again they may be searching for arrangements that are essentially not there. Once more, this is tedious and will without a doubt make REI pass up extra income lost by glancing in other fixed areas. REI has set the bar high and this may likewise negatively affect the individuals attempting to discover the arrangements. On the off chance that the objectives appear to be excessively outlandish, it may demotivate instead of move accordingly bringing down the spirit among the workforce.However, by defining a progressively sensible objective for 2015 this is to some degree neutralized. Recap So there are a few dangers by the â€Å"No exchange off† approach, however REI appears to get around them. The

Perdón I-212 por deportación de Estados Unidos

Perdã ³n I-212 por deportaciã ³n de Estados Unidos Los extranjeros deportados o expulsados de Estados Unidos reciben una penalidad y no pueden ingresar legalmente por un tiempo de castigo, excepto si obtienen un perdã ³n conocido como waiver I-212. El tiempo de castigo puede ser de 5, 10, à ³ 20 aã ±os o incluso de por vida, dependiendo de la razã ³n de la deportaciã ³n. En este artã ­culo se explica cundo no es necesario pedir este waiver, tambiã ©n conocido en algunos paã ­ses como perdã ³n o permiso, cã ³mo se solicita cuando sã ­ es necesario, tarifa que debe pagarse con la solicitud, tiempo que se demora en resolverse, quã © hacer si se obtiene la aprobaciã ³n de este perdã ³n y cundo es necesario adems presentar otro perdã ³n conjuntamente.  ¿Cundo NO es necesario solicitar este perdã ³n? No todos los extranjeros que han sido expulsados o deportados de Estados Unidos necesitan este perdã ³n como paso previo para solicitar una visa no inmigrante - como por ejemplo la de turista o trabajo worldly -  o una visa de inmigranteâ para la tarjeta de residencia (green card). Por lo tanto, si no se necesita, no solicitarlo, porque serã ­a una pã ©rdida de tiempo y de dinero. Y es que no precisan pedir este perdã ³n las personas en cualquiera de las siguientes categorã ­as: 1. - Los extranjeros que llegaron an un puesto migratorio de Estados Unidos y se les permitiã ³ retirar su solicitud de ingresar al paã ­s. 2.- Los extranjeros que al llegar an un puesto migratorio de Estados Unidos fueron parados y se les impidiã ³ el ingreso al paã ­s pero no fueron objeto de una expulsiã ³n inmediata oficial. Esto es muy importante, porque roughage que distinguir cuando ha habido una expulsiã ³n y cuando simplemente no se admite al extranjero y se le devuelve al paã ­s del que ha llegado. Esta diferencia es key. Roughage que mirar quã © papeles se firmaron o fueron entregados. 3.- Los extranjeros que fueron parados en la frontera intentando cruzar ilegalmente pero, por la razã ³n que ocean, no recibieron una orden de expulsiã ³n inmediata. Es muy importante saber si se recibiã ³ una o no. 4-Los extranjeros que llegaron an un puesto migratorio sin visa por pertenecer an un paã ­s de Programa de Exenciã ³n de Visados y no se les permitiã ³ el ingreso. Esto es importante para los turistas y personas de negocio chilenos y espaã ±oles. 5.- Los casos de salida voluntaria, cuando se saliã ³ de Estados Unidos dentro del plazo previsto. Esta es una excepciã ³n muy importante. 6. - Los solicitantes de visa U por vã ­ctima de violencia que se encuentran en Estados Unidos y piden un ajuste de estatus. 7.- Y, por à ºltimo, aquellos expulsados o deportados de Estados Unidos que ya han cumplido el tiempo de la penalidad. Por lo tanto, es key saber el monto de los aã ±os que aplican a cada caso. Y es que para algunos extranjeros la penalidad dura 5 aã ±os, para otros es de 10 y para otros, 20 y, finalmente, para otro grupo existe lo que se conoce como prohibiciã ³n permanente (permanentâ bar en inglã ©s). Para conocer con certeza por cunto tiempo es la penalidad y los freights se deben consultar los rã ©cords de corte, en casos de deportaciã ³n, incluyendo la orden del juez y el documento que se denomina Notice to Appear in Removal Procedeedings. En el caso de expulsiã ³n inmediata, es aconsejable tener el rã ©cord de la CBP (Patrulla fronteriza) y del Notice of Expedited Removal. En los casos en los que la dicta un juez por ser un caso de showing up outsider tambiã ©n es importante ese documento. En otras palabras, solo es necesario solicitar este perdã ³n si todavã ­a no ha pasado el tiempo de la penalidad y se quiere solicitar una visa no inmigrante o una visa inmigrante para ingresar an Estados Unidos. En este punto puede surgir la duda de quã © pasa con aquellos extranjeros que tienen una penalidad de prohibiciã ³n permanente,  ¿pueden pedir un perdã ³n? La respuesta es que sã ­ en las siguientes condiciones: En preliminary lugar, si la prohibiciã ³n permanente es porque se estuvo ilegalmente en Estados Unidos por ms de un aã ±o (no tiene que ser corrido), despuã ©s se saliã ³ del paã ­s y se ingresã ³ o se intentã ³ ingresar posteriormente de forma ilegal y se desea pedir una visa no inmigrante, en este caso se puede pedir el perdã ³n en cualquier momento. Tener en cuenta que para la visa de inmigrante las reglas child distintas y es lo que se explica ms abajo. En segundo lugar, lo mismo sucede para los migrantes que fueron removidos de Estados Unidos y que despuã ©s ingresaron ilegalmente o fueron agarrados cuando lo intentaban. En este caso tambiã ©n aplica una prohibiciã ³n permanente pero se puede pedir el perdã ³n en cualquier momento si lo que se desea solicitar a continuaciã ³n es una visa no inmigrante. Un caso distinto es cuando se quiere solicitar la visa de inmigrante en los 2 supuestos anteriores y tambiã ©n todos los dems casos de prohibiciã ³n permanente ya es necesario poder demostrar ausencia de Estados Unidos por al menos 10 aã ±os risks de poder solicitar el perdã ³n.  ¿Cà ³mo se pide el perdã ³n I-212 para ingresar an EE.UU. despuã ©s de deportaciã ³n? Por regla general el perdã ³n se pide llenando el formulario I-212, si bien roughage unas pocas excepciones cuando se solicita una visa no inmigrante en determinados consulados de los Estados Unidos. Tambiã ©n puede haber variaciones segã ºn el caso en lo referente a la cuota por aplicar y a la necesidad de aportar datos biomã ©tricos (huellas digitales y fotografã ­as). El formulario debe ir acompaã ±ado de documentos que se piden en las instrucciones del formulario y adems de aquellosâ que sirvan de apoyo a la razã ³n por la que se solicita el perdã ³n. Entre ellos, destacan: Certificados de hijos, matrimonio, and so on para probar existencia de familiares inmediatos en Estados UnidosDeclaraciones juradas de personas que afirmen que la persona que pide el perdã ³n es de buena moralreportes mã ©dicos o psicolã ³gicos para probar la dureza por la que pasan los familiares en Estados Unidos debido a la separaciã ³n causada por la deportacià ³n.Reporte policial para demostrar un rã ©cord limpioEvidencia de rehabilitaciã ³n si en el pasado se ha cometido algã ºn delitoCertificados de estudios o profesionales para probar capacidades de empleoReporte sobre la situaciã ³n del paã ­s en la que se tiene que vivir si no se permite el regreso an Estados Unidos, and so on. Si alguno de estos documentos est en un idioma distinto al inglã ©s, debe traducirse. Este listado debe entenderse como una sugerencia y deben incluirse todo lo que sirva para merecer el perdã ³n. El oficial de migraciã ³n tiene libertad para decidir si aprueba la solicitud de perdã ³n. No existen reglas absolutas pero se considera que child factores some help de su aprobaciã ³n los siguientes: La existencia de familiares inmediatos en Estados Unidosla situaciã ³n de dureza que puede ser causada al natural en Estados Unidos, siempre que ocean un ciudadano o un residente permanente lawful. Incluso se puede considerar la dureza que se causa al empleador que se tenà ­a.El tiempo que se viviã ³ en Estados Unidos. Cuanto ms, mejor.El estatus migratorio que se tenã ­a risks de ser removido. Por ejemplo, si se tenã ­a la green card o una visa.La falta de rã ©cord delictivo o si se ha cometido uno, que no ocean grave.En el caso de las expulsiones, cuenta some help tener sã ³lo 1. Ms de una expulsiã ³n aumenta las posibilidades de negaciã ³n del perdà ³n.El ser considerado persona con buena moral. Aquã ­ podrã ­a ser un problema situaciones de falta de pago de pensiã ³n alimenticia, etc.Si ya ha transcurrido mucho tiempo desde la expulsiã ³n o deportacià ³n.La probabilidad de convertirse en residente permanente lawful en el futuro. Es decir, se tiene una peticiã ³n d e residencia realizada por un empleador o un natural. Por el contrario, se consideran factores en contra a la hora de decidir sobre la aprobaciã ³n del perdã ³n los siguientes: Ausencia de familiares en Estados Unidos o que los familiares no dependan de ningã ºn modo de la persona deportada.Historial delictivo, particularmente cuando se trata de un delito grave o agravado.Mal carcter moralVarias violaciones migratoriasMs de 1 intento de ingreso ilegal an Estado UnidosProbabilidad de convertirse en una carga pã ºblica o se es un peligro para la seguridad de Estados UnidosEnfermedad fã ­sica o mental, excepto si el à ºnico lugar donde puede recibir tratamiento es en Estados Unidos. Si pasã ³ poco tiempo desde la deportaciã ³n o expulsià ³n.Si en el pasado se trabajã ³ ilegalmente en los Estados Unidos. Tiempo de demora del perdã ³n I-212 y cuota por la peticiã ³n En la actualidad, la totalidad de las concerns de perdã ³n I-212 se resuelven en menos de 180 dã ­as, es decir, seis meses.â En el momento en el que se escribe este artã ­culo, la cuota por aplicar es de $930, que debe pagarse al Servicio de Inmigraciã ³n y Ciudadanã ­a (USCIS, por sus siglas en inglã ©s).  ¿Quà © pasa si se obtiene la aprobaciã ³n del perdã ³n I-212? Ese perdã ³n es vlido de por vida, a menos que la agencia que lo concediã ³ lo revoque o que la persona cometa algã ºn delito o infracciã ³n migratoria que dã © lugar an una nueva deportaciã ³n o expulsiã ³n. Sin ban, el perdã ³n no restaura nunca a la situaciã ³n foremost al problema que dio lugar a la deportaciã ³n o a la expulsiã ³n. Por ejemplo, si se tuvo una visa de turista, no se recupera, o una tarjeta de residencia, and so forth. Adems, el tener el perdã ³n aprobado por sã ­ mismo no es suficiente para poder ingresar an Es

How to Build an Online Course that Sells

How to Build an Online Course that Sells E-learning today comprises a specific constellation of business, technology and educational elements which result in a reduced entry barrier for entrepreneurship in the industry. Everyone can undertake to create and to sell online courses. However, this does not mean that all who try will succeed in making a profit from such endeavors. © Shutterstock.com | TashatuvangoIn order to boost your chances, in this article, we will address key elements of successful online courses and discuss their profitability in sections 1) Online Courses and Statistics of Profitability; 2) Preparation Creation of Online Courses; 3) Key Elements of Making Online Courses Which Will Sell; 4) Platforms for Online Course Launching; 5) Selling Strategy.ONLINE COURSES AND STATISTICS OF PROFITABILITYBecause of the fact that one of the key elements of e-learning is accessibility of knowledge acquirement regardless of location we can trace the roots of it all the way back to the correspondence learning courses of the late 19th century. However, the modern understanding of the industry is based on the technology development and has emerged in reference to the rise of the internet in the 1990s. In the following decades more than 6 billion dollars of venture capital were invested in massive open online courses (MOOCs) and with the all-encompassin g integration of internet into spheres of human life, online courses became a fertile ground for entrepreneurship â€" corporal, institutional and individual.The emergence of e-commerce made it increasingly accessible to upgrade existing knowledge and skills as well as create and develop new ones from the comfort of one’s home or office. The cost is within reasonable and affordable parameters. An increasing number of institutions validate certificates from online courses and even when they do not, they are a desirable attachment to one’s resume. For these reasons, along with those related to self- accomplishment and satisfaction that spurs from growth, more and more people are craving for learning online and are willing to pay a certain price for it.In order to create an online course that will be profitable, one must evaluate inclinations towards and necessities of knowledge in different niches. Due to the rule and constant changes of technology (information era) and business (c apitalism), each of this industries separately as well as in correlation serve as one of the most profitable niches in which people all over the world wish to enhance. Even more so if corporate training spheres are taken into account because large amounts of such endeavours are done through online courses.The incorporation of eastern philosophy and medicine in the western civilization for the past century has caused widespread interest in the fields of religion, spirituality and alternative medicine.However, the practical truth is that all niches have potential customers when referring to online courses â€" as long as a topic is well defined, presents relevant information and/or provides an opportunity to upgrade existing knowledge at a lower cost than ‘in real life’ (this applies not only to financial but also temporal and spatial as well as qualitative dimensions).Statistics of Online CoursesThe statistics enlisted below are more oriented on business and educational spheres du e to lack of statistical data on individual entrepreneurship in e-learning. The industry is still in the formation, and individual entrepreneurial approaches have been developing in greater amounts only in the past few years. However, these statistics show a positive trend towards industry growth in all directions.The e-learning industry has increased revenue from around 35.6 billion dollars in 2011 to 56.2 billion dollars in 2014 from corporate training. It is estimated that, in the course of this year, these figures are going to double.Business world is becoming more and more oriented towards online courses as a training and education strategy for their employees â€" over 40% of Fortune 500 companies use some form of it. From mere 4% of American corporations that used e-learning as a training strategy, in 2011 they amounted to stunning 77%. E-learning decreases costs of training and education by 50% and their duration by 60% in reference to traditional instruction methods. Moreove r, recent reports by IBM show that educational technology tools tend to enhance productivity of employees by 50% (it is estimated that for every dollar spent for training, corporations earn 30$ worth of productivity). Further on, 72% of companies included in a recent survey stated that e-learning represents the most constructive strategy of keeping up with changes in industries and maintaining strong competitive advantages which results in greater ability to acclimatize to the market and their customers (increase of around 34%).46% of college students reports to attending at least one course online and with the flourishing of sites like Coursera, more and more people of all ages, statuses and professions enroll into such education-based models.Elite instructors of online courses generate revenue from six to seven figures monthly.Online courses are increasingly present all over the world: Asia (17.3% annual growth rate), Africa (15.4 % annual growth rate), Middle East (8.2% annual gr owth rate) and Western Europe (5.8% annual growth rate).PREPARATION CREATION OF ONLINE COURSESCourses According to your ExpertiseIf you are thinking of founding an online course based enterprise, you have to be a connoisseur in a field. You cannot expect to generate profit by giving nothing in return. Quality is the imperative. Even if someone decides to give you the benefit of a doubt and pay for your course, lack of satisfaction will quickly result in collapse of your endeavors (word of mouth works extremely fast, and online, it reaches the speed of light).If you have the necessary knowledge and passion that lights its fire, you stand a good chance of building a profession you will truly find content and profit in.Examination of Target Audience and Profitability of a Potential CourseThe second pillar of your future successful enterprise is the consumers. You must determine which areas and what levels of your expertise have value for them. In order to do so, you must choose a targ et audience for your course. Gamers will not be a good target audience for an online course on expert sewing techniques, but online communities of senior citizens or fashion design students might be.Create and use channels such as social media, websites or blogs and interact with your visitors in order to get feedback on their interest spheres regarding the knowledge or skills you have and are willing to share.For example, a connoisseur of incense sticks and essence oil manufacturer posts a blog on how to make one’s incense sticks. The comments show that there is a wide interest in the subjects and frequent questions regarding the process. The blogger is now aware that the preparation of incense sticks is something that spurs interest among his visitors and is something they would like to know more about.It is not an easy task to form a circle of visitors in correspondence with your niche, however, once built; they can be a source of future retentive customers.Once you have discus sed the appeal of the topic on your channels, evaluate the potential profitability of your course by browsing for similar already existing ones. If there is some number of kindred courses that charge a participation fee, substantial interest has already been determined for your niche of expertise and, consequently, you can take it as a marker of good potential profitability. Even if there are not any similar courses and you have strong faith in the usefulness of your service, proceed with your idea â€" entrepreneurs are risk takers!Precise Steps for Preparing the CourseDefine objectives of the courseDecide what is the strategic goal of your course and specify the perspective from which you will be approaching it.For example, your goal is to acquire a satisfied audience ready for continued collaboration in a certain period of time. If you are an expert in above-mentioned sewing techniques, you might want to start with a particular sewing fabric or a specific design bearing in mind th at it can become a series of courses (for different fabrics or designs).Design Structure the courseDesign your course to be interesting and stimulating. Structure it so as to provide the clear vision of its constructiveness and future implementation and use assignments and quizzes so as to evaluate your students. Keep in mind that teaching is a two way street.Create a learning environmentA learning environment is best achieved by combining collaborative sessions with instructors (for example, use video conferencing) and self-paced learning.Keep your program on trackKeep track of the progress your students are making and make sure to revise and clarify problematic areas.After the constructed course has finished, make sure to proceed with a follow-up to your participants so as to make sure skills and practices are continuously implemented.Importance of Cross-Handling Diverse ChannelsCross-handling of your channels will be decisive in longevity of your potential success as well as the amount of revenue you will be able to generate because it enables:Determination of courses that are needed by your target audience (as stated above)Personalization and Content MarketingDifferentiation among competition â€" becoming a brand through word of mouth, communication, personalized approach to visitors and followersSuccessful promotionAttracting and maintaining leads as well as increase of conversion ratesChannels to Cross-handleWebsiteBlogE-mailSocial Networks (Twitter, LinkedIn, Facebook)Search EnginesPlatform where your Course is LaunchedKEY ELEMENTS OF MAKING ONLINE COURSES WHICH WILL SELLSpecified Courses are More ProfitableRather than making a detailed synthesis course of your field of expertise, concentrate on specific areas of your knowledge and skills as people are looking for usable courses that will be applicable in some ways after the course is finished. Over-generalization can seem like too much work and focusing at one point at the time can produce a qualitati ve building block of a comprehensive education in the future. You can structure your courses as a whole (if there is enough interest in the niche) but they must stand separately as self-sufficient units.Relevant informationUse every minute and every section of your course to serve the objective â€" that is, employ relevant, to-the-point information always. Involve and engage your students in the education so as to provide a sense of accomplishment which will produce satisfaction with your service and become a pathway of future collaboration.Integrate Helpful ToolsFrameworks‘How to’ tutorialsAdditional information sourcesReal life examples and case studiesSubtitles suited for international audienceSlideshows and interactive elements (multimedia, stories, images)Instruction ProcessMake sure you cover different learning capabilities by employing different learning tactics that will suit individual preferences and skills of your students, as well as the content and goal of the cours e. For example, employ targeted usage of these strategiesResearchApplied LearningLearning through CreativityCognitive CoachingGraphic ToolsTeaching for UnderstandingThinking SkillsCooperative LearningPLATFORMS FOR ONLINE COURSE LAUNCHINGOnce you have constructed a draft of your online course, you have to begin the realization process. Various platforms can be found online depending on your technical skills, financial capability as well as time and effort you are willing to give to your project. In this section, we will discuss elements of launching platforms and provide a brief list with key features noted.PricingSome platforms provide their services at no cost but with most of them this applicable only to courses which are posted without pricing (it can be beneficial for beginners in online course launching â€" a question we will address in the following section). On the other hand, there are numerous platforms, which require a monthly fee (they do usually have a free trial period) for their services regardless of pricing you set for your course. Lastly, some platforms charge a percentage on sales you make (with or without a monthly fee).FeaturesFeatures offered by platforms vary depending on marketing strategies they employ and audiences that are represented as well as production opportunities and whether they provide certificates that will be valuable on the employment market.Platform ListHere are some examples of platforms you can start your online course on:Moodle: basic production tools; open source platform;Academy of Mine: up-to-date production opportunities; content marketing strategies; 199$ monthly fee;Digital Chalk: production services; 399$ set up fee + 4.95$ for each new basic course;Udemy: sufficient production tools; free for free, 50% of your set price for each sale;MindFlash: some production features; targeted audience platform; starts at 149$ a month.SELLING STRATEGYIf you are new to the e-learning market, it would be advisable to try free p latforms or trial periods and offer your courses for free as part of a customer activation strategy. As more people go through your courses, your enterprise will become branded by word of mouth advertising. Perhaps you should then offer a special offer consisting of a lower price and advertise on the platform and your channels the final price that will be set after the period expires. Your audience will increase during these two stages and will be able to evaluate approximately if they find the value of the services you offer worth the total price that will be set. There are two ways in which you can generate revenues from your online courses:Charge Participation Fees: Depending on the policy of the platform you have chosen, charge a fee to participants (buyers) of your online course. Investigate pricing ranges of similar courses, estimate the value of the product you have created, deduct fees and/or percentages of sales you have to pass on to the platform and set a reasonable price . Offer discounts to retentive customers and special offers to your first-time students occasionally (but not continuously) because it will be appreciated and employ content marketing strategies for optimal placement on the e-learning market.Introduce additional products or services: Additionally, you can develop niche and course related appendixes, products and services that will be useful to your students and offer them. Be careful not to over-advertise because it will drive your consumers away. Make sure they know you can offer them something they might need at reasonable prices subtly through communication and interaction. Again, your channels and networks are your best chance of creating a positive and retentive circle of customers.Individually launched online courses are numerous. Differentiation is difficult, and some compromises must be made in order to enhance your chances of success. However, if you have an area of expertise, the will to invest time and unwind strategic re asoning with your unique spark of creativity and passion, you will produce quality. The modern consumers appreciate quality and usefulness almost as much as they are reluctant to pay and give time. The ratio is as positive as it gets, a 50-50 chance of success is a good starting point. If you manage to sustain quality and usefulness, these odds will grow in your favor. Consequently, you will sell and generate a profit while doing one of the most rewarding acts of humankind â€" sharing knowledge.