Rei Sustainability Case

To: Council of Executive Vice Presidents Date: 1th of November, 2012 From: Anders F? dder Subject: Evaluation of REI’s supportability objectives I am writing in light of your request with respect to the credibility of keeping up the persistent development of the organization just as fulfilling its manageability objectives. The accompanying segments will address the three issues, referenced by top administration, by first portraying them, at that point deciphering them and in conclusion they will be evaluated.Conclusion and proposals will be founded on this. REI center significantly around the effect that their business has on the earth. They constantly take a shot at finding new and creative arrangement that will help lessen these negative impacts. Their corporate crucial this dedication: â€Å"At REI, we move, instruct and outfit for a lifetime of open air experience and stewardship† REI’s stewardship needs: * Encourage the dynamic preservation of nature Inspire the mindful use and delight in the outside * Enhance the normal world and our networks through dependable strategic approaches * Foster chances to expand cooperation in human-controlled open air entertainment * Maintain REI as a business of decision, where workers are profoundly occupied with the vision of the organization and are illustrative of our networks The CEO, Kevin Hagen, likewise expressed that these money related and ecological objectives and desire must be met without giving up either. Hagen supported moving to a system of â€Å"no tradeoffs† along these lines making a change in outlook; Innovation over compromise.Issue 1 First issue is whether the company’s expressed manageability objectives and desires are reliable with its corporate strategic its expressed stewardship goals that are recorded previously. REI supportability objectives center around three territories; vitality utilization, ozone depleting substance outflow (carbon impression) and decrease of squanderer to landfills. The organization intends to include water, toxics, land use and social effect on this rundown in not so distant future. Every one of these territories has a yearning for 2020, an objective for 2015 and a spending plan for the current year. Vitality consumptionREI has taken various activities to expand their vitality productivity by changing to new sustainable force sources at every possible opportunity. They crucial to keep their vitality utilization at a fixed level regardless of opening new stores. One the manners in which they do this is by putting resources into self-age alternatives, for example, sun oriented innovation. Their methods of dealing with their vitality use and expanding productivity include: * Solar innovation in a significant number of our stores * Lighting: * Elimination of every glowing bulb from our retail locations * Installation of profoundly vitality proficient bulbs and apparatuses * Greater dependence on lookout windows and norm al lighting Heating and cooling (HVAC): * Aggressive retrofitting and supplanting of obsolete HVAC gear with refined new models * Centralized observing * Energy-sparing procedures, for example, on-request ventilation and wind stream * Measurement of our stores' vitality effectiveness against comparable structures across the country with the ENERGY STAR benchmarking device Greenhouse gas outflow (GHG) The goal for 2020 concerning GHG was to be atmosphere unbiased. Their objective for 2015 was to cut GHG by 50 percent contrasted with 2010 discharges. The financial plan for every year was a particular objective in huge amounts of CO2 that was characterized by the 2015 goal.REI took a gander at numerous parts of their business so as to arrive at this objective. These were not restricted by their own particular activity inside REI. They look past themselves and attempt to change the manner in which their representatives and providers act to. The rundown include: worker driving and travel , travel by clients taking an interest in REI Adventures programs from their homes to the site of program, transportation of items from sellers to the organization and shipments to clients. Be that as it may, they have excluded client transportation to and from the stores.REI gives important motivations to their workers to diminish the ecological effects of driving and corporate travel. These include: * A 50 percent travel sponsorship * Showers and secure bicycle stockpiling at each REI office * Telecommuting choices at our home office area * Web conferencing and other innovation devices In 2011, REI cooperated with The Nature Conservancy to execute an afforestation venture on the Bayou Bartholomew property in Louisiana, which will reestablish timberland coherence with the nearby Chemin-a-Haut State Park.Funding gave intentionally by REI Adventures will fund the future retirement of carbon balances from this undertaking. Through this exertion, REI bolstered The Nature Conservancy's reclamation of this woods biological system, just as the plan of a carbon venture. This carbon venture has been approved and enlisted through a valid outsider accreditation framework (the Verified Carbon Standard). The exertion will add to long haul foundational change, profiting the environment and the woodland biological system, and has been intended to create unquestionable carbon counterbalances in the future.Though REI would look for new and imaginative answers for all viewpoints inside the organization, there is in any event one were they could just balance as opposed to diminish. REI’s biggest wellspring of GHG outflows was REI Adventures which created 31 percent of its aggregate, in particular flying individuals to experience goals. This special case was managed by buying carbon counterbalances as a piece of the movement bundle, paid by REI. Decrease of waste to landfills REI yearning for 2020 was to have no loss to landfills and slice waste to landfills considerably somewhere in the range of 2010 and 2015.In request to accomplish this, they endeavor to make their bundling transporting tasks as productive as could be expected under the circumstances. They work with sellers, dispatching organizations and industry partners to pioneer new ways to deal with this unpredictable circumstance. One case of this is the means by which they rethought the manner in which bikes were bundled and delivered. The bicycles, dispatched in cardboard boxes from china, was bundled in parts and collected at one area in the US from where they were sent to the stores. The broad pressing, taped and stapled together, held the parts and gathered bicycles safely yet was hard to collect and disassemble.REI reconsidered this procedure in way that permitted them to reuse the container again and again. Basically, similar containers that was utilized from the producer in China, was utilized all through the flexibly chain and came back to China, to by and by be use. Subsequently r eusing all the materials instead of sending it to landfills. This diminished the cardboard utilization by in excess of 60 percent. Also they spared more than $1 million in yearly work hours because of decreased time required to pack and unload bicycles. Recap REI saw an ascent in its net carbon sway during 2010.But the expansion was littler than generally organization development during the year, as estimated by deals. In general, the organization utilized 2. 4% less vitality in its offices, in spite of including four new stores and migrating two retail stores to bigger spaces. Other manageability endeavors incorporate buying 58. 4% Forest Stewardship Council (FSC)- guaranteed paper fiber, and reusing 74% of absolute operational waste, including over 95% at REI’s two appropriation places. Network endeavors included 109,785 volunteer hours submitted through 541 REI-facilitated protection tasks to plant trees, reestablish trails, and clean stops and streams.The organization add itionally subsidized $3. 7 million in awards furnished to 330 not-for-profit accomplices with an attention on preservation and open air amusement. In any case, REI is moving sustainable power source endorsements created by their sunlight based boards. Since they don't guarantee credit for diminishing carbon while doing as such, this is making an issue as far as arriving at carbon zero. A test they should survive on the off chance that they plan to arrive at their yearnings. REI could additionally lessen their GHG by reexamining the utilization of New Zealand as a goal. Numerous areas on North American (e. g.Alaska, Canada, and the Rocky Mountains) landmass have comparable area to offer, and seeing that New Zealand is half away around the globe, this could be a powerful replacement. Show three shows the advancement of arriving at the 2015 objectives. Is shows the genuine status of each of the three regions in e. g. the primary quarter of 2011, the arrangement for 2011, the direction for 2015 and the objective for 2015. In spite of the fact that the directions for 2015 for every one of the three are over the objective, one can see from the genuine status for 2011, that they are for the most part genuinely close if not under the arrangement for the equivalent year.So regardless of the misery direction for 2015 REI is without a doubt on the correct way. Issue 2 The subsequent issue was recognizing the expected dangers with REI receiving the â€Å"No Trade-offs† approach verbalized by the corporate social obligation gathering, seen from an administrative execution estimation point of view. The â€Å"No exchange offs† approach presents a few dangers. It can demonstrate be costly, in the arrangements required to satisfy as well as the hours it take to contact them. As the CEO aims advancement over involve, the representatives will consistently need to search for better approaches for performing tasks.This requires significant investment and time is cash . This is additionally an exceptionally highly contrasting methodology leaving none or next to no squirm room. The workers need to remain inside the boundaries and now and again they may be searching for arrangements that are essentially not there. Once more, this is tedious and will without a doubt make REI pass up extra income lost by glancing in other fixed areas. REI has set the bar high and this may likewise negatively affect the individuals attempting to discover the arrangements. On the off chance that the objectives appear to be excessively outlandish, it may demotivate instead of move accordingly bringing down the spirit among the workforce.However, by defining a progressively sensible objective for 2015 this is to some degree neutralized. Recap So there are a few dangers by the â€Å"No exchange off† approach, however REI appears to get around them. The

Perdón I-212 por deportación de Estados Unidos

Perdã ³n I-212 por deportaciã ³n de Estados Unidos Los extranjeros deportados o expulsados de Estados Unidos reciben una penalidad y no pueden ingresar legalmente por un tiempo de castigo, excepto si obtienen un perdã ³n conocido como waiver I-212. El tiempo de castigo puede ser de 5, 10, à ³ 20 aã ±os o incluso de por vida, dependiendo de la razã ³n de la deportaciã ³n. En este artã ­culo se explica cundo no es necesario pedir este waiver, tambiã ©n conocido en algunos paã ­ses como perdã ³n o permiso, cã ³mo se solicita cuando sã ­ es necesario, tarifa que debe pagarse con la solicitud, tiempo que se demora en resolverse, quã © hacer si se obtiene la aprobaciã ³n de este perdã ³n y cundo es necesario adems presentar otro perdã ³n conjuntamente.  ¿Cundo NO es necesario solicitar este perdã ³n? No todos los extranjeros que han sido expulsados o deportados de Estados Unidos necesitan este perdã ³n como paso previo para solicitar una visa no inmigrante - como por ejemplo la de turista o trabajo worldly -  o una visa de inmigranteâ para la tarjeta de residencia (green card). Por lo tanto, si no se necesita, no solicitarlo, porque serã ­a una pã ©rdida de tiempo y de dinero. Y es que no precisan pedir este perdã ³n las personas en cualquiera de las siguientes categorã ­as: 1. - Los extranjeros que llegaron an un puesto migratorio de Estados Unidos y se les permitiã ³ retirar su solicitud de ingresar al paã ­s. 2.- Los extranjeros que al llegar an un puesto migratorio de Estados Unidos fueron parados y se les impidiã ³ el ingreso al paã ­s pero no fueron objeto de una expulsiã ³n inmediata oficial. Esto es muy importante, porque roughage que distinguir cuando ha habido una expulsiã ³n y cuando simplemente no se admite al extranjero y se le devuelve al paã ­s del que ha llegado. Esta diferencia es key. Roughage que mirar quã © papeles se firmaron o fueron entregados. 3.- Los extranjeros que fueron parados en la frontera intentando cruzar ilegalmente pero, por la razã ³n que ocean, no recibieron una orden de expulsiã ³n inmediata. Es muy importante saber si se recibiã ³ una o no. 4-Los extranjeros que llegaron an un puesto migratorio sin visa por pertenecer an un paã ­s de Programa de Exenciã ³n de Visados y no se les permitiã ³ el ingreso. Esto es importante para los turistas y personas de negocio chilenos y espaã ±oles. 5.- Los casos de salida voluntaria, cuando se saliã ³ de Estados Unidos dentro del plazo previsto. Esta es una excepciã ³n muy importante. 6. - Los solicitantes de visa U por vã ­ctima de violencia que se encuentran en Estados Unidos y piden un ajuste de estatus. 7.- Y, por à ºltimo, aquellos expulsados o deportados de Estados Unidos que ya han cumplido el tiempo de la penalidad. Por lo tanto, es key saber el monto de los aã ±os que aplican a cada caso. Y es que para algunos extranjeros la penalidad dura 5 aã ±os, para otros es de 10 y para otros, 20 y, finalmente, para otro grupo existe lo que se conoce como prohibiciã ³n permanente (permanentâ bar en inglã ©s). Para conocer con certeza por cunto tiempo es la penalidad y los freights se deben consultar los rã ©cords de corte, en casos de deportaciã ³n, incluyendo la orden del juez y el documento que se denomina Notice to Appear in Removal Procedeedings. En el caso de expulsiã ³n inmediata, es aconsejable tener el rã ©cord de la CBP (Patrulla fronteriza) y del Notice of Expedited Removal. En los casos en los que la dicta un juez por ser un caso de showing up outsider tambiã ©n es importante ese documento. En otras palabras, solo es necesario solicitar este perdã ³n si todavã ­a no ha pasado el tiempo de la penalidad y se quiere solicitar una visa no inmigrante o una visa inmigrante para ingresar an Estados Unidos. En este punto puede surgir la duda de quã © pasa con aquellos extranjeros que tienen una penalidad de prohibiciã ³n permanente,  ¿pueden pedir un perdã ³n? La respuesta es que sã ­ en las siguientes condiciones: En preliminary lugar, si la prohibiciã ³n permanente es porque se estuvo ilegalmente en Estados Unidos por ms de un aã ±o (no tiene que ser corrido), despuã ©s se saliã ³ del paã ­s y se ingresã ³ o se intentã ³ ingresar posteriormente de forma ilegal y se desea pedir una visa no inmigrante, en este caso se puede pedir el perdã ³n en cualquier momento. Tener en cuenta que para la visa de inmigrante las reglas child distintas y es lo que se explica ms abajo. En segundo lugar, lo mismo sucede para los migrantes que fueron removidos de Estados Unidos y que despuã ©s ingresaron ilegalmente o fueron agarrados cuando lo intentaban. En este caso tambiã ©n aplica una prohibiciã ³n permanente pero se puede pedir el perdã ³n en cualquier momento si lo que se desea solicitar a continuaciã ³n es una visa no inmigrante. Un caso distinto es cuando se quiere solicitar la visa de inmigrante en los 2 supuestos anteriores y tambiã ©n todos los dems casos de prohibiciã ³n permanente ya es necesario poder demostrar ausencia de Estados Unidos por al menos 10 aã ±os risks de poder solicitar el perdã ³n.  ¿Cà ³mo se pide el perdã ³n I-212 para ingresar an EE.UU. despuã ©s de deportaciã ³n? Por regla general el perdã ³n se pide llenando el formulario I-212, si bien roughage unas pocas excepciones cuando se solicita una visa no inmigrante en determinados consulados de los Estados Unidos. Tambiã ©n puede haber variaciones segã ºn el caso en lo referente a la cuota por aplicar y a la necesidad de aportar datos biomã ©tricos (huellas digitales y fotografã ­as). El formulario debe ir acompaã ±ado de documentos que se piden en las instrucciones del formulario y adems de aquellosâ que sirvan de apoyo a la razã ³n por la que se solicita el perdã ³n. Entre ellos, destacan: Certificados de hijos, matrimonio, and so on para probar existencia de familiares inmediatos en Estados UnidosDeclaraciones juradas de personas que afirmen que la persona que pide el perdã ³n es de buena moralreportes mã ©dicos o psicolã ³gicos para probar la dureza por la que pasan los familiares en Estados Unidos debido a la separaciã ³n causada por la deportacià ³n.Reporte policial para demostrar un rã ©cord limpioEvidencia de rehabilitaciã ³n si en el pasado se ha cometido algã ºn delitoCertificados de estudios o profesionales para probar capacidades de empleoReporte sobre la situaciã ³n del paã ­s en la que se tiene que vivir si no se permite el regreso an Estados Unidos, and so on. Si alguno de estos documentos est en un idioma distinto al inglã ©s, debe traducirse. Este listado debe entenderse como una sugerencia y deben incluirse todo lo que sirva para merecer el perdã ³n. El oficial de migraciã ³n tiene libertad para decidir si aprueba la solicitud de perdã ³n. No existen reglas absolutas pero se considera que child factores some help de su aprobaciã ³n los siguientes: La existencia de familiares inmediatos en Estados Unidosla situaciã ³n de dureza que puede ser causada al natural en Estados Unidos, siempre que ocean un ciudadano o un residente permanente lawful. Incluso se puede considerar la dureza que se causa al empleador que se tenà ­a.El tiempo que se viviã ³ en Estados Unidos. Cuanto ms, mejor.El estatus migratorio que se tenã ­a risks de ser removido. Por ejemplo, si se tenã ­a la green card o una visa.La falta de rã ©cord delictivo o si se ha cometido uno, que no ocean grave.En el caso de las expulsiones, cuenta some help tener sã ³lo 1. Ms de una expulsiã ³n aumenta las posibilidades de negaciã ³n del perdà ³n.El ser considerado persona con buena moral. Aquã ­ podrã ­a ser un problema situaciones de falta de pago de pensiã ³n alimenticia, etc.Si ya ha transcurrido mucho tiempo desde la expulsiã ³n o deportacià ³n.La probabilidad de convertirse en residente permanente lawful en el futuro. Es decir, se tiene una peticiã ³n d e residencia realizada por un empleador o un natural. Por el contrario, se consideran factores en contra a la hora de decidir sobre la aprobaciã ³n del perdã ³n los siguientes: Ausencia de familiares en Estados Unidos o que los familiares no dependan de ningã ºn modo de la persona deportada.Historial delictivo, particularmente cuando se trata de un delito grave o agravado.Mal carcter moralVarias violaciones migratoriasMs de 1 intento de ingreso ilegal an Estado UnidosProbabilidad de convertirse en una carga pã ºblica o se es un peligro para la seguridad de Estados UnidosEnfermedad fã ­sica o mental, excepto si el à ºnico lugar donde puede recibir tratamiento es en Estados Unidos. Si pasã ³ poco tiempo desde la deportaciã ³n o expulsià ³n.Si en el pasado se trabajã ³ ilegalmente en los Estados Unidos. Tiempo de demora del perdã ³n I-212 y cuota por la peticiã ³n En la actualidad, la totalidad de las concerns de perdã ³n I-212 se resuelven en menos de 180 dã ­as, es decir, seis meses.â En el momento en el que se escribe este artã ­culo, la cuota por aplicar es de $930, que debe pagarse al Servicio de Inmigraciã ³n y Ciudadanã ­a (USCIS, por sus siglas en inglã ©s).  ¿Quà © pasa si se obtiene la aprobaciã ³n del perdã ³n I-212? Ese perdã ³n es vlido de por vida, a menos que la agencia que lo concediã ³ lo revoque o que la persona cometa algã ºn delito o infracciã ³n migratoria que dã © lugar an una nueva deportaciã ³n o expulsiã ³n. Sin ban, el perdã ³n no restaura nunca a la situaciã ³n foremost al problema que dio lugar a la deportaciã ³n o a la expulsiã ³n. Por ejemplo, si se tuvo una visa de turista, no se recupera, o una tarjeta de residencia, and so forth. Adems, el tener el perdã ³n aprobado por sã ­ mismo no es suficiente para poder ingresar an Es

How to Build an Online Course that Sells

How to Build an Online Course that Sells E-learning today comprises a specific constellation of business, technology and educational elements which result in a reduced entry barrier for entrepreneurship in the industry. Everyone can undertake to create and to sell online courses. However, this does not mean that all who try will succeed in making a profit from such endeavors. © Shutterstock.com | TashatuvangoIn order to boost your chances, in this article, we will address key elements of successful online courses and discuss their profitability in sections 1) Online Courses and Statistics of Profitability; 2) Preparation Creation of Online Courses; 3) Key Elements of Making Online Courses Which Will Sell; 4) Platforms for Online Course Launching; 5) Selling Strategy.ONLINE COURSES AND STATISTICS OF PROFITABILITYBecause of the fact that one of the key elements of e-learning is accessibility of knowledge acquirement regardless of location we can trace the roots of it all the way back to the correspondence learning courses of the late 19th century. However, the modern understanding of the industry is based on the technology development and has emerged in reference to the rise of the internet in the 1990s. In the following decades more than 6 billion dollars of venture capital were invested in massive open online courses (MOOCs) and with the all-encompassin g integration of internet into spheres of human life, online courses became a fertile ground for entrepreneurship â€" corporal, institutional and individual.The emergence of e-commerce made it increasingly accessible to upgrade existing knowledge and skills as well as create and develop new ones from the comfort of one’s home or office. The cost is within reasonable and affordable parameters. An increasing number of institutions validate certificates from online courses and even when they do not, they are a desirable attachment to one’s resume. For these reasons, along with those related to self- accomplishment and satisfaction that spurs from growth, more and more people are craving for learning online and are willing to pay a certain price for it.In order to create an online course that will be profitable, one must evaluate inclinations towards and necessities of knowledge in different niches. Due to the rule and constant changes of technology (information era) and business (c apitalism), each of this industries separately as well as in correlation serve as one of the most profitable niches in which people all over the world wish to enhance. Even more so if corporate training spheres are taken into account because large amounts of such endeavours are done through online courses.The incorporation of eastern philosophy and medicine in the western civilization for the past century has caused widespread interest in the fields of religion, spirituality and alternative medicine.However, the practical truth is that all niches have potential customers when referring to online courses â€" as long as a topic is well defined, presents relevant information and/or provides an opportunity to upgrade existing knowledge at a lower cost than ‘in real life’ (this applies not only to financial but also temporal and spatial as well as qualitative dimensions).Statistics of Online CoursesThe statistics enlisted below are more oriented on business and educational spheres du e to lack of statistical data on individual entrepreneurship in e-learning. The industry is still in the formation, and individual entrepreneurial approaches have been developing in greater amounts only in the past few years. However, these statistics show a positive trend towards industry growth in all directions.The e-learning industry has increased revenue from around 35.6 billion dollars in 2011 to 56.2 billion dollars in 2014 from corporate training. It is estimated that, in the course of this year, these figures are going to double.Business world is becoming more and more oriented towards online courses as a training and education strategy for their employees â€" over 40% of Fortune 500 companies use some form of it. From mere 4% of American corporations that used e-learning as a training strategy, in 2011 they amounted to stunning 77%. E-learning decreases costs of training and education by 50% and their duration by 60% in reference to traditional instruction methods. Moreove r, recent reports by IBM show that educational technology tools tend to enhance productivity of employees by 50% (it is estimated that for every dollar spent for training, corporations earn 30$ worth of productivity). Further on, 72% of companies included in a recent survey stated that e-learning represents the most constructive strategy of keeping up with changes in industries and maintaining strong competitive advantages which results in greater ability to acclimatize to the market and their customers (increase of around 34%).46% of college students reports to attending at least one course online and with the flourishing of sites like Coursera, more and more people of all ages, statuses and professions enroll into such education-based models.Elite instructors of online courses generate revenue from six to seven figures monthly.Online courses are increasingly present all over the world: Asia (17.3% annual growth rate), Africa (15.4 % annual growth rate), Middle East (8.2% annual gr owth rate) and Western Europe (5.8% annual growth rate).PREPARATION CREATION OF ONLINE COURSESCourses According to your ExpertiseIf you are thinking of founding an online course based enterprise, you have to be a connoisseur in a field. You cannot expect to generate profit by giving nothing in return. Quality is the imperative. Even if someone decides to give you the benefit of a doubt and pay for your course, lack of satisfaction will quickly result in collapse of your endeavors (word of mouth works extremely fast, and online, it reaches the speed of light).If you have the necessary knowledge and passion that lights its fire, you stand a good chance of building a profession you will truly find content and profit in.Examination of Target Audience and Profitability of a Potential CourseThe second pillar of your future successful enterprise is the consumers. You must determine which areas and what levels of your expertise have value for them. In order to do so, you must choose a targ et audience for your course. Gamers will not be a good target audience for an online course on expert sewing techniques, but online communities of senior citizens or fashion design students might be.Create and use channels such as social media, websites or blogs and interact with your visitors in order to get feedback on their interest spheres regarding the knowledge or skills you have and are willing to share.For example, a connoisseur of incense sticks and essence oil manufacturer posts a blog on how to make one’s incense sticks. The comments show that there is a wide interest in the subjects and frequent questions regarding the process. The blogger is now aware that the preparation of incense sticks is something that spurs interest among his visitors and is something they would like to know more about.It is not an easy task to form a circle of visitors in correspondence with your niche, however, once built; they can be a source of future retentive customers.Once you have discus sed the appeal of the topic on your channels, evaluate the potential profitability of your course by browsing for similar already existing ones. If there is some number of kindred courses that charge a participation fee, substantial interest has already been determined for your niche of expertise and, consequently, you can take it as a marker of good potential profitability. Even if there are not any similar courses and you have strong faith in the usefulness of your service, proceed with your idea â€" entrepreneurs are risk takers!Precise Steps for Preparing the CourseDefine objectives of the courseDecide what is the strategic goal of your course and specify the perspective from which you will be approaching it.For example, your goal is to acquire a satisfied audience ready for continued collaboration in a certain period of time. If you are an expert in above-mentioned sewing techniques, you might want to start with a particular sewing fabric or a specific design bearing in mind th at it can become a series of courses (for different fabrics or designs).Design Structure the courseDesign your course to be interesting and stimulating. Structure it so as to provide the clear vision of its constructiveness and future implementation and use assignments and quizzes so as to evaluate your students. Keep in mind that teaching is a two way street.Create a learning environmentA learning environment is best achieved by combining collaborative sessions with instructors (for example, use video conferencing) and self-paced learning.Keep your program on trackKeep track of the progress your students are making and make sure to revise and clarify problematic areas.After the constructed course has finished, make sure to proceed with a follow-up to your participants so as to make sure skills and practices are continuously implemented.Importance of Cross-Handling Diverse ChannelsCross-handling of your channels will be decisive in longevity of your potential success as well as the amount of revenue you will be able to generate because it enables:Determination of courses that are needed by your target audience (as stated above)Personalization and Content MarketingDifferentiation among competition â€" becoming a brand through word of mouth, communication, personalized approach to visitors and followersSuccessful promotionAttracting and maintaining leads as well as increase of conversion ratesChannels to Cross-handleWebsiteBlogE-mailSocial Networks (Twitter, LinkedIn, Facebook)Search EnginesPlatform where your Course is LaunchedKEY ELEMENTS OF MAKING ONLINE COURSES WHICH WILL SELLSpecified Courses are More ProfitableRather than making a detailed synthesis course of your field of expertise, concentrate on specific areas of your knowledge and skills as people are looking for usable courses that will be applicable in some ways after the course is finished. Over-generalization can seem like too much work and focusing at one point at the time can produce a qualitati ve building block of a comprehensive education in the future. You can structure your courses as a whole (if there is enough interest in the niche) but they must stand separately as self-sufficient units.Relevant informationUse every minute and every section of your course to serve the objective â€" that is, employ relevant, to-the-point information always. Involve and engage your students in the education so as to provide a sense of accomplishment which will produce satisfaction with your service and become a pathway of future collaboration.Integrate Helpful ToolsFrameworks‘How to’ tutorialsAdditional information sourcesReal life examples and case studiesSubtitles suited for international audienceSlideshows and interactive elements (multimedia, stories, images)Instruction ProcessMake sure you cover different learning capabilities by employing different learning tactics that will suit individual preferences and skills of your students, as well as the content and goal of the cours e. For example, employ targeted usage of these strategiesResearchApplied LearningLearning through CreativityCognitive CoachingGraphic ToolsTeaching for UnderstandingThinking SkillsCooperative LearningPLATFORMS FOR ONLINE COURSE LAUNCHINGOnce you have constructed a draft of your online course, you have to begin the realization process. Various platforms can be found online depending on your technical skills, financial capability as well as time and effort you are willing to give to your project. In this section, we will discuss elements of launching platforms and provide a brief list with key features noted.PricingSome platforms provide their services at no cost but with most of them this applicable only to courses which are posted without pricing (it can be beneficial for beginners in online course launching â€" a question we will address in the following section). On the other hand, there are numerous platforms, which require a monthly fee (they do usually have a free trial period) for their services regardless of pricing you set for your course. Lastly, some platforms charge a percentage on sales you make (with or without a monthly fee).FeaturesFeatures offered by platforms vary depending on marketing strategies they employ and audiences that are represented as well as production opportunities and whether they provide certificates that will be valuable on the employment market.Platform ListHere are some examples of platforms you can start your online course on:Moodle: basic production tools; open source platform;Academy of Mine: up-to-date production opportunities; content marketing strategies; 199$ monthly fee;Digital Chalk: production services; 399$ set up fee + 4.95$ for each new basic course;Udemy: sufficient production tools; free for free, 50% of your set price for each sale;MindFlash: some production features; targeted audience platform; starts at 149$ a month.SELLING STRATEGYIf you are new to the e-learning market, it would be advisable to try free p latforms or trial periods and offer your courses for free as part of a customer activation strategy. As more people go through your courses, your enterprise will become branded by word of mouth advertising. Perhaps you should then offer a special offer consisting of a lower price and advertise on the platform and your channels the final price that will be set after the period expires. Your audience will increase during these two stages and will be able to evaluate approximately if they find the value of the services you offer worth the total price that will be set. There are two ways in which you can generate revenues from your online courses:Charge Participation Fees: Depending on the policy of the platform you have chosen, charge a fee to participants (buyers) of your online course. Investigate pricing ranges of similar courses, estimate the value of the product you have created, deduct fees and/or percentages of sales you have to pass on to the platform and set a reasonable price . Offer discounts to retentive customers and special offers to your first-time students occasionally (but not continuously) because it will be appreciated and employ content marketing strategies for optimal placement on the e-learning market.Introduce additional products or services: Additionally, you can develop niche and course related appendixes, products and services that will be useful to your students and offer them. Be careful not to over-advertise because it will drive your consumers away. Make sure they know you can offer them something they might need at reasonable prices subtly through communication and interaction. Again, your channels and networks are your best chance of creating a positive and retentive circle of customers.Individually launched online courses are numerous. Differentiation is difficult, and some compromises must be made in order to enhance your chances of success. However, if you have an area of expertise, the will to invest time and unwind strategic re asoning with your unique spark of creativity and passion, you will produce quality. The modern consumers appreciate quality and usefulness almost as much as they are reluctant to pay and give time. The ratio is as positive as it gets, a 50-50 chance of success is a good starting point. If you manage to sustain quality and usefulness, these odds will grow in your favor. Consequently, you will sell and generate a profit while doing one of the most rewarding acts of humankind â€" sharing knowledge.

10 Zinc Facts (Atomic Number 30 or Zn)

Zinc is a blue-gray metallic element, sometimes called spelter. You come in contact with this metal every day, and not only that, your body needs it to survive. Fast Facts: Zinc Element Name: ZincElement Symbol: ZnAtomic Number: 30Appearance: Silver-gray metalGroup: Group 12 (transition metal)Period: Period 4Discovery: Indian metallurgists before 1000 BCEFun Fact: Zinc salts burn blue-green in a flame. Heres a collection of 10 interesting facts about the element zinc: Zinc has the element symbol Zn and atomic number 30, making it a transition metal and the first element in Group 12 of the periodic table. Sometimes zinc is considered to be a post-transition metal.The element name is believed to come from the  German word zinke, which means pointed. This is likely a reference to the pointed zinc crystals that form after zinc is smelted.  Paracelsus, a Swiss-born, German Renaissance physician, alchemist, and astrologer, is credited with giving zinc its name. Andreas Marggraf is credited with isolating the element zinc in 1746, by heating  calamine ore and carbon together in a closed vessel. However, English metallurgist  William Champion had actually patented his process for isolating zinc several years earlier. While Champion may have been the first to isolate zinc, smelting of the element had been in practice in India since the 9th century BCE. According to the International Zinc Association (ITA), zinc was recognized as a unique substance in India by 1374 and is believed to have been discovered by Indian metallurgists before 1000 BCE.Although zinc was used by the ancient Greeks and Romans, it was not as common as iron or copper, probably because the element boils away prior to reaching the temperature required to extract it from ore. However, artifacts do exist proving its early use, including a sheet of Athenian zinc, dating back to 300 BCE. Because zinc is often found with copper, the metals use was more common as an alloy rather than as a pure element.Zinc is an essential mineral for human health. It is the second-most abundant metal in the body, after iron. The mineral is important for immune function, white blood cell formation, egg fertilization, cell division, and a host of other enzymatic reactions. Zinc deficiency may also be a causal factor in age-related vision deterioration. Foods rich in zinc include lean meat and seafood. Oysters are particularly rich in zinc.While its important to get enough zinc, too much can cause problems—including suppressing the absorption of iron and copper. Ingesting coins containing zinc has been known to cause death, as the metal reacts with gastric juice, corroding the gastrointestinal tract and producing zinc intoxication. One noteworthy side effect of excessive zinc exposure is a permanent loss of smell and/or taste. The FDA has issued warnings regarding zinc nasal sprays and swabs. Problems from excessive ingestion of zinc lozenges or from industrial exposure to zinc have also been reported.Zinc has many uses. It is the fourth-most common metal for industry, after iron, aluminum, and copper. Of the 12 million tons of the metal produced annually, about half goes to galvanization. Brass and bronze production account for another 17% of zincs usage. Zinc, its oxide, and other compounds are found in batteries, sunscreen, paints, and other products.Although galvanization is used to protect metals against corrosion, zinc actually does tarnish in air. The product is a layer of zinc carbonate, which inhibits further degradation, thus protecting the metal beneath it.Zinc forms several important alloys. Foremost among these is brass, an alloy of copper and zinc.Almost all mined zinc (95%) comes from zinc sulfide ore. Zinc is easily recycled and about 30% of the zinc produced annually is recycled metal.Zinc is the 24th-most abundant element in the Earths crust. Sources Bennett, Daniel R. M. D.; Baird, Curtis J. M.D.; Chan, Kwok-Ming; Crookes, Peter F.; Bremner, Cedric G.; Gottlieb, Michael M.; Naritoku, Wesley Y. M.D. (1997). Zinc Toxicity Following Massive Coin Ingestion. American Journal of Forensic Medicine and Pathology. 18 (2): 148–153. doi:10.1097/00000433-199706000-00008Cotton, F. Albert; Wilkinson, Geoffrey; Murillo, Carlos A.; Bochmann, Manfred (1999). Advanced Inorganic Chemistry (6th ed.). New York: John Wiley Sons, Inc. ISBN 0-471-19957-5.Emsley, John (2001). Zinc. Natures Building Blocks: An A-Z Guide to the Elements. Oxford, England, UK: Oxford University Press. pp. 499–505. ISBN 0-19-850340-7.Greenwood, N. N.; Earnshaw, A. (1997). Chemistry of the Elements (2nd ed.). Oxford: Butterworth-Heinemann. ISBN 0-7506-3365-4.Heiserman, David L. (1992). Element 30: Zinc. Exploring Chemical Elements and their Compounds. New York: TAB Books. ISBN 0-8306-3018-X.

The Enron Scandal Of The United States - 1855 Words

The Enron Scandal is still viewed today as one of the largest corporate bankruptcies in history. The greed that spilled throughout the organization started with gradual disregard for basic accounting principles. Initiated by small discrepancies in the company financial system became extreme financial crimes that left many without jobs and many investors penniless. The Enron scandal led to legislation that tightened restrictions on accounting practices in the U.S. requiring more strict compliance with GAAP. Kenneth Lay founded Enron Corporation in 1985. This new energy company was the result of a merger between the natural gas pipeline companies Houston Natural Gas and InterNorth. Throughout the 1990s the company was viewed as a†¦show more content†¦The internal practices continued in large measure because of improper auditing from accounting firm Arthur Andersen. David B. Duncan, the leading audit partner to Enron, overturned many accounting concerns in the late 1990s such as fake transactions to hide debt and misrepresentation of earnings on financial statements. Enron earned its profits by providing services like wholesale trading and overseeing energy facilities. They adopted the ‘merchant’ model of accounting instead of the ‘agent’ model. Enron was not taking the risk of buying and selling contracts nor were they earning the entire value of these contracts. Enron merely collected a brokerage fee for handling the transaction. However, by using the ‘merchant’ model over the ‘agent’ model, they were able to report the entire value of the contracts they were a part of as earnings. This led to grossly overstated revenues on their balance sheet of over 600 million from 1997 to 2000. To keep up with this bubble of revenue, Enron had to continue to mark up its earnings to outperform past results in order to move their stock price upwards. In 1990, Jeffery Skilling joined Enron and was involved in managem ent. He later became President and COO and by 1997 the only one above him was the founder, Kenneth Lay. Skilling insisted on the trading business using ‘Mark-to-Market’ accounting for their long-term contracts insteadShow MoreRelatedEnron Essay1433 Words   |  6 Pagesthe Causes and Effects of the Enron Accounting Scandals Name: Do Minh Tam Class: MEP 100 Lecture: Karen Bird Date: December 24, 2010 Introduction Background From the 1980s until now, there have been a lot of accounting scandals which were widely announced on by media. The result of this situation is many companies were bankruptcy protection requests, and closing. One of the most widely reported emulation of accounting scandals is Enron Company. Enron Corporation is one of the largestRead MoreJaclyn Givens. Kathy Osburn. Management 101. 5/8/17. The1400 Words   |  6 PagesJaclyn Givens Kathy Osburn Management 101 5/8/17 The Enron Era â€Å"Just as character matters in people, it matters in organizations,† says Justin Schultz, a corporate psychologist in Denver. The Enron scandal had a big exposure in 2001 confirming the big secret to the increase in billions. In July 1985, Enron formed the merger of Houston Natural Gas and Omaha-based Inter North. The Enron corporation was an American energy company based in Houston Texas. The corporation’s catastrophe in 2001 signifiesRead MoreEnron Accounting Scandal1706 Words   |  7 PagesThe Enron Accounting Scandal of 2001 There are many accounting scandals that have occurred throughout United States History. Many scandals occur even without outsiders knowing anything that had occurred. Companies try their best to keep many of the accounting scandals quiet. Everyday, there are political and business fraud happening, and most of it goes unnoticed. No company wants to admit that there was a problem or that people within the company are not trust worthy. However, when executivesRead MoreCorporate Fraud Has Taken The World By Storm For Over The Past Decade1479 Words   |  6 Pagesfraud cases to ever occur was Enron, Bernard Madoff, Lehman Brothers, and Cendant, with Enron being the largest accounting scandal to ever take place. Prior to Enron’s fraud scandal coming to light in 2001, they were the seventh largest company in the United States by revenue, this was the same year Enron filed bankruptcy (da Silveira, 2013, p. 315). In addition to being one of the largest companies, Enron received numerous awards for their positive business role. Enron received the award for beingRead MoreWhat I Learned from Studying the Rise and Fall of Enron693 Words   |  3 Pagesdifferent reasons. Some countries even allow these unethical conducts, such as bribery, as a part of the norm. But for the United States, we have a stricter set of principles in place to try and stop unethical business practices from happening. That doesn’t mean that they don’t happen. Collins discusses a 2009 survey conducted by The Ethics Resource Center on 3,010 employees. Collins states that, â€Å"approximately half of the respondents observed at least one type of major ethical misconduct in the workplaceRead MoreEvents Leading Up to the The Sarbanes-Oxley Act Essay examples1203 Words   |  5 PagesThe Sarbanes-Oxley Act was enacted on July 30, 2002. It was enacted by the 107th United States Congress. It is named after sponsors U.S. Senator Paul Sarbanes and U.S. Representative Michael G. Oxley. It is also known as the ‘Public Company Accounting Reform and Investor Protection Act’ in the Senate and ‘Corporate and Auditing Accountability and Responsibility Act’ in the House. The main purpose of this act was to protect investors by improving the accuracy and reliability of corporate disclosuresRead MoreEnron Accounting Scandal1096 Words   |  5 PagesEnron was originally a pipeline company in Houston, Texas in 1985. Enron became a company that was able to profit by providing deliveries of gas to utility companies and businesses. As the deregulation of electric power rose, Enron diversified the business and entered into an energy broker, which traded electricity and ot her types of commodities. Enron employed several highly qualified PHDs in mathematics, physics, and economics. Enron continued to enter into contracts with customers and utilizedRead MoreArthur Andersen And Enron Case Essay983 Words   |  4 Pages 1.What was the case about? (Summary of the Case) The case is about Arthur Andersen s role in accounting fraud at Enron which was one of its major clients. The criminal charges faced by the firm in the Enron case and how the Enron case eventually led to the closure of Arthur Andersen company. The company was convicted in 2002 of one count of obstruction of justice because of its role in Enron’s auditing. After the conviction, the firm could no longer provide public accounting services. On JuneRead MoreEnron Company : The United States History1707 Words   |  7 PagesEnron company was created in 1985 out of Texas. The company was in the business of natural-gas pipelines. Eventually they merged with InterNorth and their business shifted towards other natural gas productions. They began to trade natural gas and electricity, which resulted in their biggest growth driver for their company. Enron was not only top in the country, but in the world they were known for their business’s success. In the year of 2000 they hit number seven on the fortune 500 list. AtRead MoreEnron And The Collapse Of Enron1254 Words   |  6 Pagesto shareholders of Enron. The total debt amounted to over $ 16 billion, which was the largest corporate bankruptcy in American history. Shareholders lost 60 billion dollars within a few days, 4500 employees lost their jobs, and the employees lost billions in pension benefits. I had never heard the name of Enron nor Enron’s scand al until I watched a film, â€Å"Enron: The Smartest Guys in The Room,† but I realized the Enron scandal affected the whole of the business in the United States. What were the causes

The Great Gatsby Selfish Analysis - 1304 Words

Beautifully Selfish Henry Ford once said, â€Å"Money does not change men, it merely unmasks them. If a man is naturally selfish or arrogant or greedy, the money brings that out, that’s all.† Ford explains how money gives naturally selfish people the freedom to be themselves. When a person is poor they often times are not allowed to act themselves because they do not have the money to reinforce their actions. This theme is evident in F. Scott Fitzgerald’s novel The Great Gatsby because money allows people in the novel to show their true colors. For example, Daisy is extremely selfish because she owns a lot of money. Her selfishness is proven through her lack of interest in other people, her affair, and how she discards people without a care.†¦show more content†¦Furthermore, Daisy also lacks an interest in her daughter because she rarely talks about her; she is only seen interacting with her daughter once in the novel. â€Å"Afterward he kept looking at the child with surprise. I don’t think he had ever really believed in its existence before† (Fitzgerald 117). This quote explains how surprised Gatsby was to see Daisy’s child because Daisy rarely interacts with her daughter. Daisy only cares about her child when it is fitting for her. The child clearly wants her mothers attention, however, she only gets attention from Daisy when guests are around. Daisy is allowed to lack interest when it comes to her daughter because she has enough money to hire a nanny. Therefore, Daisy’s money allows for her to be selfish and not spend as much time with her daughter. Instead, Daisy spends most of her time with Gatsby during the affair. Another prominent way Daisy shows her selfishness when she has an affair with Gatsby. Daisy’s beauty and money often times allows people, like Gatsby, to overlook her selfishness. Thus, Daisy rekindles her romance with Gatsby and fails to recognize that the affair might destroy G atsby’s life. The affair leads to Gatsby stopping his huge parties, firing most of his servants, and eventually, it leads to Gatsby’s death. Daisy does not seem to possess any care of the impact the affair has on Gatsby’s life because she doesShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1463 Words   |  6 PagesThe Great Gatsby? People hear this title and think of the movie, the movie that got 351 dollars worldwide. The movie directed by Buz Luhrmann and the movie with a story line that follows a book. What book? Of course it has the same title. Written in 1925 by F. Scott Fitzgerald, â€Å"The Great Gatsby† the book has have been people reading the novel to this day. In the book, there are so many layers that need to be peeled in order to analysis the deeper meanings of the book. psychoanalysis therorism doesRead MoreThe Great Gatsby Character Analysis956 Words   |  4 PagesIn the book, The Great Gatsby, written by F. Scott Fitzgerald, the re is a strong message about the social class systems about the societies that exists between them. First, there are people like the Buchanans and Jordan Baker who were born into wealth and never really had to work for their money. Secondly, The new money people who can never really be like them, inherently because they have had to work for their money and sometimes finding it had been rough while doing so. (Houghton Mifflin) InRead MoreThe Great Gatsby As A Vampire Analysis919 Words   |  4 Pagesthey be fictional or nonfictional, can be considered a vampire through analysis of certain character traits. One literary work with a character who lends himself exceedingly well to Foster’s version of a vampire is The Great Gatsby. In The Great Gatsby, Jay Gatsby is like a vampire in that he uses Dan Cody to get money, Nick to get close to Daisy, and, ultimately, Daisy to achieve social status. 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Scott Fitzgerald shows the corruption of material wealth through the empty life of Daisy Buchanan. I. F. Scott Fitzgerald weaves white and yellow to present a contrast between Daisy s purity and her actual corruption by materialism. A. Daisy is associates with the color of white, from her young age to now, she dressed in white, and had a little white roadsterRead MoreThe Theme Of Dissatisfaction In The Great Gatsby990 Words   |  4 Pagesâ€Å"The Great Gatsby† is a novel of dissatisfaction, as it is seen peppered throughout the actions of the characters. The state of discontent is essential to the development of the complex plot, as well as the various personalities of the novel. Generally, the lack of complacency enveloping each character, has resulted in senseless actions of coping, and attempts to fulfill the emptiness where their pride belongs. The novel portrays life in New York City in the early 1920s, conveying the glamorousRead MoreAnalysis Of The Great Gatsby By F. Scott Fitzgerald1076 Words   |  5 Pagesâ€Å"The Great Gatsby†: An Analysis of Gatsby’s and Daisy’s Relationship The roaring twenties was a time of freedom, wealth, romance, and innovation. Many significant advances in history occurred in the 1920’s, such as the invention of the automobile. Women gained many freedoms during this time. The most known betterment was women gaining the right to vote, and starting to obtain more freedom and respect in the world of politics. However, women seemed to still be suppressed in the social aspect of theRead MoreDisillusion of Great Gatsby2876 Words   |  12 PagesGatsby’s† American Dream in The Great Gatsby The disillusionment of the American Dream is a frequent but important written theme in the American literature. Fitzgerald’s famous book The Great Gatsby is one of the most important representative works that reflects this theme. F. Scott Fitzgerald is best known for his novels and short stories which chronicle the excesses of Americas Jazz Age during the 1920s. His classic twentieth-century story of Jay Gatsby examines and critiques Gatsbys particularRead MoreFailure Of The American Dream In The Writings Of F. Scott Fitzgerald, Zora Neale Hurston, And August Wilson1418 Words   |  6 PagesThis literary study will define the failure of the †American Dream† in the writings of F. Scott Fitzgerald, Arthur Miller, Zora Neale Hurston, and August Wilson. Fitzgerald’s account of the Jay Gatsby s rise to fame in the 1920s defines the failure of financial success as part of the American Dream. Gatsby will eventually die due to his excessive greed, which is not unlike the emotional death of Willy Loman as he fails to become a successful salesman in Author Miller’s Death of a Salesman. More soRead MoreGender Roles in The Great Gatsby2970 Words   |  12 PagesWomen In The Great Gatsby F. Scott Fitzgerald, author of The Great Gatsby, illustrates most women in his novels in a incredibly negative light. He portrays them as dependent upon men, selfish, and completely amoral. Jay Gatsby is in love with the wealthy Mrs. Daisy Buchannan and tries to win her love by proving that he is wealthy. However, no matter how wealthy he becomes, or how many gigantic parties he throws, he is still never good enough for Daisy. The story ends in tragedy as Gatsby is killed

Health Enhancing Nursing

Question: Describe about the Report for Health Enhancing of Nursing. Answer: Introduction Enhancing the health conditions of Aboriginal and Torres Strait Islander communities is an age-old challenge. Despite the fact that there have been achievements in some health care sectors such as remarkable reduction in the high frequency of child mortality since the year 1970. But the overall improvement has been inconsistent and slow. The disparity between other Australians and Aboriginal and Torres Strait Islanders is still high and has not been progressively decreased. A noteworthy percentage of Aboriginal and Torres Strait Islanders are young individuals and there is a further challenge to conduct services and programs being competent to carry on with the impending demands of a growing population. If considerable strategies are not implemented immediately, there are great threats that the health status of Aboriginal and Torres Strait Islander communities could deteriorate. I truly believe that several changes are needed to decrease health inequality and as a health care profess ional it is my duty to do so. The deprived health condition of Aboriginal and Torres Strait Islander populaces is familiar information. Substantial discriminations exist among Aboriginal and Torres Strait Islanders and non-Indigenous Australians, predominantly in association to communicable diseases and life expectancy (Kong and Ward 2015). I want to proceed with some health care strategies which can be effective for reducing the gap between indigenous and non-indigenous Australians is aims at key areas to attain highly responsive and effective health care structure. It will emphasis on community driven health care service area and social and emotional well-being. It is evident that high degrees of sexually transmitted diseases and comparatively higher frequency of HIV are prevalent among Aboriginal and Torres Strait Islander people. Thus, a highly effective strategy is needed to reduce the rate of STDs. Tobacco and alcohol abuse is also an alarming problem among Aboriginal and Torres Strait Islander people (Li a nd McDermott 2015). My health care strategy will also target the increased prevalence of alcohol and tobacco abuse. My strategy is to conduct a health promotion program which will involve the Aboriginal and Torres Strait Islander community members. The main target of this health promotion program to raise awareness among these indigenous communities about STDs and addiction. Inadequate health knowledge is the main difficulty among Aboriginal and Torres Strait Islanders and is associated with deprived health consequences (Hengel et al. 2014). Persons lacking health literacy fails to meet necessary health requirements which are essential for maintaining mental and physical well-being (Richardson and Stanbrook 2015). My health promotion program will give a clear guidance and resources about STDs and methods to prevent them. this health promotion program will also deal with the addiction problems by raising awareness. For the success of my health care program a culturally safe health promotion is significant. From my perspectives, cultural safe programs are vital in improving individual approval and therefore promote more actual and effective care towards the independence of Aboriginal and Torres Strait Islanders. Imposing personal cultural views by any healthcare professional can be detrimental for the patient (Purnell 2014). As described by Hunt et al. (2015), a culturally safe health care program must embrace planned strategies and amenity delivery actions, documented measures to confirm cultural safety across all activities and service at all levels, courses to monitor, detection and appreciation of existing and emerging social and legal necessities of Indigenous communities. I totally agree with Hunt et al. (2015) and want to incorporate his recommendations in my health care program. A health promotion program titled the Stanford Chronic Disease Self-Management Program (CDSM) concerning three Aboriginal community of Queensland incorporated indigenous cultures and traditions, maintained conventional means of cultural communication, assisted participation and leadership of the Indigenous people in their program. These steps played a vital role in the accomplishment of this program within each community, ultimately enhanced its efficiency, satisfactoriness, and sustainability (Barnett and Kendall 2011). Another aim of my health promotion program is to raise awareness among the fellow practitioners. This program will include administration committee fellows, all staff members, and volunteers. After the end of this program, I want to conduct client satisfactory surveys which will document the feedbacks from the patients and their family members. Connecting local Aboriginal and Torres Strait Islander people, families and communities with the program is a great challenge to me. These people do not open themselves easily in front of the health professionals. For many Aboriginal and Torres Strait Islander people, it is difficult to approach healthcare professionals due to the humiliation associated with the STDs. Eighty percent of STDs among Aboriginal and Torres Strait Islander people are residing in isolated and very remote areas due to the shortage of amenities and edification. Language is also a big barrier for this health promotion program. Conducting sexual health service programs and campaigns can be challenging in remote Aboriginal populations (Hengel et al. 2014). To overcome all of this challenges and barriers a self-determination of the patients and their family is essential. Self-determination and will make them understand that they can exercise the same rights as all citizen and they should get the fundamental healt h benefits. I want to raise awareness among Aboriginal and Torres Strait Islander communities about STDs so that their decision-making power will be improved. Self-determination requires programs and resources that can contribution in rebuilding their own decision-making abilities (Richardson and Stanbrook 2015). My health promotion program and strategies need the involvement of some important stakeholders for its success. This program cannot be accomplished without the collaboration between Aboriginal and Torres Strait Islander communities and non-indigenous Australians. For this health promotion to be successful, the residents of Australia need to put the past between indigenous and non-indigenous inhabitants behind and collaborate as equivalents (Wise et al. 2012). This collaboration will help to close the wellbeing and life expectation gap between Aboriginal and Torres Strait Islander peoples and non-Indigenous Australians (Demaio et al. 2012 and Humanrights.gov.au, 2016)). The focus of my program will be in the arrangement in the framework of raising STD awareness in Aboriginal and Torres Strait Islander and to reduce health discrimination. Next aim of my program is to raise awareness about drug and alcohol abuse among the young indigenous population. It will be joined by a wide range of Aboriginal and Torres Strait Islander and non-Indigenous stakeholders, along with Australian Governmental and legislative body. Conclusion The irregular circulation of health services and lack of health promotion programs mainly in the countryside and remote zones, and absence of free, youth-oriented and culturally safe health facilities all together impact on the health of Aboriginal and Torres Strait Islander populations. My strategy is to address the identified barriers to access by confirming that they are culturally applicable, unrestricted, approachable and are available at accessible times. This program will also have the capacity to deliver concealment and program arrangements. Patient satisfactory surveys will be conducted to maintain a connection with them and make avail more health services for these people. I will make sure that my health promotion program will be culturally safe from every aspect. I hope that this program will help me to build self-determination and closing the gap. STDs are a major intimidation to the Aboriginal and Torres Strait Islander people. By raising awareness about STDs I hope I wi ll be able to decrease the rate of infection and associated mortality to some extent. References Barnett, L. and Kendall, E., 2011. Culturally appropriate methods for enhancing the participation of Aboriginal Australians in health-promoting programs.Health Promotion Journal of Australia,22(1), pp.27-32. Demaio, A., Drysdale, M. and De Courten, M., 2012. Appropriate health promotion for Australian Aboriginal and Torres Strait Islander communities: crucial for closing the gap.Global health promotion,19(2), pp.58-62. Hengel, B., Guy, R., Garton, L., Ward, J., Rumbold, A., Taylor-Thomson, D., Silver, B., McGregor, S., Dyda, A., Knox, J. and Kaldor, J., 2014. Barriers and facilitators of sexually transmissible infection testing in remote Australian Aboriginal communities: results from the Sexually Transmitted Infections in Remote Communities, Improved and Enhanced Primary Health Care (STRIVE) Study.Sexual health,12(1), pp.4-12. Humanrights.gov.au. (2016).Close the Gap: Indigenous Health Campaign | Australian Human Rights Commission. Hunt, L., Ramjan, L., McDonald, G., Koch, J., Baird, D. and Salamonson, Y., 2015. Nursing students' perspectives of the health and healthcare issues of Australian Indigenous people.Nurse education today,35(3), pp.461-467. Kong, M. and Ward, J., 2015. HIV and sexually transmissible infections among Aboriginal and Torres Strait Islander people: summary of the latest surveillance data.Fire in the belly: the call to action on HIV from Aboriginal and Torres Strait Islander communities, p.19. Li, M. and McDermott, R., 2015. Smoking, poor nutrition, and sexually transmitted infections associated with pelvic inflammatory disease in remote North Queensland Indigenous communities, 1998-2005.BMC women's health,15(1), p.1. Purnell, L.D., 2014.Guide to culturally competent health care. FA Davis. Richardson, L. and Stanbrook, M.B., 2015. Caring for Aboriginal patients requires trust and respect, not courtrooms.Canadian Medical Association Journal,187(3), pp.162-162. Wise, M., Massi, L., Rose, M., Nancarrow, H., Conigrave, K., Bauman, A. and Hearn, S., 2012. Developing and implementing a state-wide Aboriginal health promotion program: the process and factors influencing successful delivery.Health Promotion Journal of Australia,23(1), pp.25-29.

American Reaction to the French Revolution

American Reaction to the French Revolution The French Revolution began in 1789 with the storming of the Bastille on July 14th. From 1790 to 1794, the revolutionaries grew  increasingly radical. Americans were at first enthusiastic in support of the revolution. However, over time divisions of opinion became apparent between federalists and anti-federalists. Divide Between Federalists and Anti-Federalists The anti-federalists in America  led by figures such as Thomas Jefferson were in favor of supporting the revolutionaries in France. They thought the French were imitating the American colonists in their desire for freedom. There was a hope that the French  would win a greater degree of autonomy that resulted in the new Constitution and its strong federal government in the United States. Many anti-federalists rejoiced in every revolutionary victory as news of it reached America. Fashions changed to reflect republican dress in France. The Federalists were not sympathetic to the French Revolution, led by figures such as Alexander Hamilton.  The Hamiltonians  feared mob rule. They were  afraid of egalitarian ideas causing further upheaval at home. European Reaction In Europe, rulers were not necessarily that bothered by what was happening in France at first. However, as the gospel of democracy spread, Austria grew afraid. By 1792, France had declared war on Austria wanting to ensure that it would not try to invade. In addition, revolutionaries wanted to spread their own beliefs to other European countries. As France began to win victories beginning with the Battle of Valmy in September, England and Spain got concerned. Then on January 21, 1793, King Louis XVI was executed. France became emboldened and declared war on England. Thus American could no longer sit back but if they wanted to continue to trade with England and/or France. It had to claim sides or remain neutral. President George Washington chose the course of neutrality, but this would be a difficult tightrope for America to walk. Citizen  Genà ªt In 1792, the French appointed  Edmond-Charles Genà ªt, also known as Citizen  Genà ªt, as the Minister to the United States. There was some question on whether he should be formally received by the US  government. Jefferson felt that  America should support the Revolution which would mean publicly acknowledging  Genà ªt as the legitimate minister to France. Hamilton was against receiving him. Despite Washingtons ties to Hamilton and the Federalists, he decided to receive him. Washington eventually ordered that  Genà ªt be censured and later recalled by France when it was discovered that he had been commissioning privateers to fight for France in its war against Great Britain. Washington had to deal with their previously agreed upon Treaty of Alliance with France that had been signed during the American Revolution. Because of its own claims for neutrality, America could not close its ports to France without appearing to side with Britain. Therefore, even though France was taking advantage of the situation by using American ports to help fight its war against Britain, America was in a difficult place. The Supreme Court eventually helped provide a partial solution by preventing the French from arming privateers in American ports. After this proclamation, it was found that Citizen  Genà ªt had a French-sponsored warship armed and sail from Philadelphia. Washington demanded that he be recalled to France. However, this and other issues with the French fighting the British under the American flag led to increased issues and confrontations with the British. Washington sent John Jay to find a diplomatic solution to the issues with Great Britain. However, the resulting Jays Treaty was quite weak and widely derided. It required the British to abandon forts they still occupied on Americas western frontier. It also created a trading agreement between the two nations. However, it had to give up the idea of freedom of the seas. It also did nothing to stop impressment where the British could force American citizens on captured sailing vessels into service on their own ships. Aftermath In the end, the French Revolution brought the issues of neutrality and how America would deal with belligerent European countries. It also brought unresolved issues with Great Britain to the forefront. Finally, it showed a great divide in the way that federalists and anti-federalists felt about France and Great Britain.

Free IELTS Preparation Online - ESL

Free IELTS Preparation Online - ESL The IELTS (International English Language Testing System) test provides an evaluation of English for those who wish to study or train in English. It is very similar to the TOEFL (Test of English as a Foreign Language) required by North American universities and colleges. IELTS is a jointly managed test by the University of Cambridge ESOL Examinations, British Council and IDP Education Australia. The test is accepted by many professional organizations in Australia and New Zealand, including  the New Zealand Immigration Service, the Australian Department of Immigration. If you are interested in studying and / or training in Australia or New Zealand, this is the test best adapted to your qualification needs. Studying for the IELTS test usually involves a long course. The preparation time is similar to that of the TOEFL, FCE or CAE courses (approximately 100 hours). The total test time is 2 hours and 45 minutes and consists of the following: Academic Reading: 3 sections, 40 items, 60 minutes Academic Writing: 2 tasks: 150 words and 250 words, 60 minutes General Training Reading: 3 sections, 40 items, 60 minutes General Training Writing: 2 tasks: 150 words and 250 words, 60 minutes Listening: 4 sections, 40 items, 30 minutes Speaking: 11 to 14 minutes Up until now, there have been few resources on the Internet for First Certificate preparation. Luckily, this is beginning to change.   You can use these materials to prepare for the exam or to check to see if your level of English is right for working towards this exam. What Is the IELTS? Before beginning to study for the IELTS, it is a good idea to understand the philosophy and purpose behind this standardized test. To get up to speed on test taking, this guide to taking tests can help you understand general test taking preparation. The best way to understand the IELTS is to go straight to the source and visit the IELTS information site.   Study Resources Now that you know what you will be working towards, its time to get down to work! Read about common IELTS mistakes and check out the following free practice resources on the Internet.   From the IELTS official site: Sample test questions From the excellent IELTS-Blog:  Ã¢â‚¬â€¹A collection of insightful IELTS writing tips From Exam English: IELTS Resources From IELTS Exam Preparation: Practice tests

Multinational Enterprise Essay Example | Topics and Well Written Essays - 3500 words

Multinational Enterprise - Essay Example The FDI flows to the Asian countries declined by 7% to $407 billion compared to previous year. The South American countries experienced a 12% increase in FDI inflows, which were results of a mixture of market seeking and natural resource seeking activities. African countries on the other hand experienced FDI increase of 5% to $50 billion on a year-on-year in 2012. In Africa, the growth was due partly to increased activities in the extractive industries. However, investment and manufacturing industry for consumable goods is also expanding. The developing economies also registered increase in FDI outflows that reached 31% that represented $426 billion. Even as the global economy experienced downturn, TNCs from the developing economies sustained their expansion overseas. The Asian countries accounted for the largest portion of global FDI outflows from the developing countries. The 2014 report of the UNCTAD showed some considerable growth in the global FDI. The inflows increased by 9% to hit $1.45 trillion in 2013. In 2013 as represented by the UNCTAD’s 2014 global investment report, there were slight changes as flows due to developed countries also increased. The FDI flow to the developed countries increased by 9% to reach $566 billion in 2013. This growth made developed countries to account for 39% of the global flows. Developing countries also experienced slight increase in their global FDI flows that reached $778 billion, which is 54% of the total. In spite of the growth, the performance of the developing coun tries was 7% down the average of 10 years that reached 17%. The developing Asian countries had the highest inflows of FDI. In the growth, developing African countries experienced a 4% increase, with FDI outflows at $12 billion and inflows at $57 billion. The Caribbean and the Latin America collectively registered a 6% increase, with inflows at $292 billion and outflows at $115 billion. This time, South America registered 6%

Hiring and Recruiting Salespeople Essay Example | Topics and Well Written Essays - 1000 words

Hiring and Recruiting Salespeople - Essay Example For instance, the hiring of right and dedicated employees increases organizational productivity, internal efficiency, effectiveness and performance. One of the most important jobs of HR managers, who also serve as employee advocates, is to hire right marketing and sales personnel. It is worthwhile to mention that sales’ people play their vital role in success and prosperity of an organisation because they are responsible for push marketing, direct selling, advertising and smooth distribution of goods and services. For instance, the capable, well – trained, educated and professional sales personnel with strong marketing skills could convince and persuade distribution channel members (such as dealers, partners, whole sellers and retailers) and end-users about the scope and profitability of business products. Therefore, the employment of dedicated, motivated, confident, enthusiastic and hard-working salesmen enable the company to increase short and long run sales, build cordial relationships with all distribution channel members, improve sales network and operations management, resolve customer issues and complaints, e nhance customer satisfaction level and perceived loyalty. In short, all manufacturing and trading firms solely depend upon the performance and contribution of sales staff because they produce and sell want – satisfying goods in the market. However, today service organizations such as insurance firms, mutual firms and other financial businesses have also become reliant on contributions from sales people, because they persuade potential customers to benefit from goods and services of their respective business enterprise.

Techniques of Phacoemulsification

Techniques of Phacoemulsification Phacoemulsification is the preferred mode of cataract surgery today and considered better than other modes because of the lesser surgical time, better post-operative results, lower induced astigmatism and speedy visual rehabilitation. Cornea is a transparent structure and maintenance of transparency is attributed to the barrier function and the active fluid pump of the corneal endothelium. Endothelial damage during surgery is considered as a important parameters of surgical trauma. Endothelial cell density decreases at a greater rate after cataract surgery than it does in healthy, unoperated corneas. Corneal endothelial cells are non-dividing cells; hence having limiting regenerative capacity following surgical trauma. Corneal endothelial cell loss during surgery is affected by multiple variables like irrigation solution turbulence, direct mechanical trauma by instrument, nuclear fragments, IOL contact; heat generated during phacoemulsification can damage corneal endothelium during cataract surgery. In a study done by Hayashi K et al in 1996 they tried to identify the risk factors for corneal endothelial injury. They concluded in this study that older age, small pupil diameter, high nucleus grade, large nucleus, greater infusion volume, type of IOL implanted, and a greater amount of ultrasound energy used during surgery were associated with endothelial cell loss. Further studies carried out to identify variables affecting amount of endothelial cell loss which are related to various parameter of machine as well as technique of surgery. These variables also included medicinal substance used during surgery like irrigating fluid, type of viscoelastic substance used. Most of the studies indicated that endothelial cell loss is related to the more ultrasound energy used, amount of irrigating fluid or mechanical trauma by any mean. Site of incision, type of viscoelastic and irrigating fluid has less correlation with amount of endothelial cell loss. Though in special circumstances modification of these variables helps in getting better outcome of surgery. If we talk about the technique of phacoemulsification there are various nucleotomy techniques which are described. Every technique is unique in its application so it has an impact on amount of endothelial cell loss occurred due to surgical trauma. In this study we interpreted the effect of two types of nucleotomy techniques divide and conquer versus direct chop on endothelial cell loss. 60 eyes of 60 patients who underwent cataract surgery by these two different techniques were included in the study and amount of endothelial cell loss was measured and compared in two groups. All surgeries were performed by same surgeon and all other parameter and variables were kept constant like grade of nuclear sclerosis, type of machine used, type of irrigating fluid, viscoelastic and type of posterior chamber intraocular lens implanted. Study subjects were divided into two groups, Group1 included the patients who underwent phacoemulsification by divide and conquer technique and Group 2 included patient who underwent phacoemulsification by diect chop technique. The mean age of patients in group1 was 62.13 + 7.03 (SD) years and in group 2 was 61.77 + 8.37 (SD) years . The grade of nuclear sclerosis, graded by comparing with LOCS III chart was Grade 2 in all 60 eyes of the 60 enrolled patients. In group 1, 17 were male and 13 were females 18 were RE and 12 were LE. The median pre-operative specular count in this group was 2091 cells/mm2 with a mean specular count of cells/mm2(SD ). In group 2, 18 were male and 12 were females 16 were RE and 14 were LE. The median pre-operative specular count in this group was 2037 cells/mm2 with a mean specular count of cells/mm2(SD ). The intra-operative parameters assessed in thus study were two, the fluid volume used and the effective phaco time. In group 1 the average fluid volume used was 145.67 mL (SD 16.34 ). The average Effective phaco time was 14.70 sec (SD 2.77). In group 2 the average fluid volume used was 137.33 mL (SD 10.80). The average Effective phaco time was 12.67 sec (SD 2.34) Corneal endothelial cell counts were evaluated at 1 week, 4 weeks and 12 weeks post-operatively in both groups. Endothelial cell loss was calculated in this series as the difference between the pre-operative specular count and the specular count at 12 weeks. Further, the Endothelial cell loss (%) was calculated as: ECL (%) = Pre-op specular count-Post op count at 12 weeks x 100 Pre-op specular count The mean endothelial cell loss in group1 was 489 cells/mm2(SD 133.44).. The average endothelial cell loss (%) in group1 was 21.5%. The mean endothelial cell loss in group1 was 489 cells/mm2(SD 133.44).. The average endothelial cell loss (%) in group1 was 21.5%. The endothelial cell loss was analyzed statistically and its correlation to, effective phaco time and fluid volume was studied. In this study, the follow-up period was 3 months because Beltrame et al52 and other workers53, 54 have determined that a 3-month period was sufficient to allow stable and complete endothelial wound healing. In this study, the variables were analyzed with respect to their effect on the outcome using appropriate tests for statistical significance (SPSS17.0).Effective phaco time and fluid volume used showed a strong positive correlation to the endothelial cell loss (p-value

The Problems of Over Population Essay -- Natural Resources Economy Ess

The Problems of Over Population There are several problems that affect the world today: war, crime, pollution, and several others. Overpopulation is a serious dilemma that is growing every year, every minute, and every second. It is the root of most, if not all, of the world’s problems1. It is the greatest global crisis facing humanity in the twenty-first century. Overpopulation is the major global problem because of several reasons. Most of the problems we have today, such as ocean depletion, food shortages, water shortages, air pollution, water pollution, and global warming are the effects of overpopulation2. The more people there are, the more resources consumed and the more waste created. A child born today in the United States for instance will produce fifty-two tons of garbage and consume 11 million gallons of water by the age of seventy-five3. Freshwater, drinkable water, is the most critical natural resource to humans. As time goes by, the world’s population expands more rapidly, but there is no more freshwater on the Earth than there was two thousand years ago, when the population was three percent of its current size4. Overpopulation has also increased industrial development, which contributes to massive urbanization and rising of living standards5. The increase in industry shrinks the amount of freshwater available because they are constantly being polluted. The rising in living standards causes people to consume more which creates more waste and raises life ex...

The History of Cake Making

Sharon Cassidy DT418/3 The History of Cake Making Lecturer: Mary Kavanagh Introduction The purpose of this essay is to give a brief history of cake. Firstly this essay will begin with the manifestations of the first ‘cakes’ in Egyptian times and it’s evolvement throughout emerging civilisations and their contribution to the notion of cakes as we know them today. Influences such as colonisations, global trading and immigration will also be discussed to illustrate how the movement of ingredients and methods contributed to the fusion of culinary knowledge. This report will also acknowledge advancements in technology to aid both the domestic and commercial baker, and how consumer trends have changed dramatically throughout history. Origin According to Humble(2010) evidence from archaeological digs from our Neolithic ancestors have shown that cakes in some form or other were being made then, although these early endeavours are a far cry from our perception of what a cake is today. These ancient cakes would have been would have been made from little more than crushed grains , mixed with water and made into rounds and baked on a hot stone. They would have been very crude and flat as leavening agents had not yet been discovered; in fact the word cake is also used to describe something that is flat and compacted such as a cake of soap. Humble (2010) also writes that these so called cakes would have been the precursor to the oatcakes we have today but are now categorised as a biscuit. Castella(2010) writes that very little is known about the culinary experiences of these times as there are not much written about food prior to the eighteenth century, however some records exist in the form of tomb drawings, tax records, Greek plays and shipping and military records. It is thought that around 5,000 B. C. the Egyptians accidentally discovered how to make leavened bread. There are some theories surrounding this discovery such as a mixture of flour and water were left outside for some time and â€Å"caught† natural yeast from the air causing bubbles of gas to appear in the mixture which was then used in the making of some bread , or some liquid that was being used to make beer was also used in the making of bread, either scenarios would have resulted in a risen or leavened bread that must have been a huge improvement on the hard and tough bread that had been previously eaten. The Egyptians are credited with sweetening these breads with honey commencing the evolvement of the cake(www. theoldfoodie. com) . The cakes began to be associated with religious ceremonies of which there are tomb paintings showing such scenes involving breads/cakes of various shapes such as rings, fish, crescents and birds being offered to the Gods. The Greeks were very creative with their ‘cakes’ by advancing on the Egyptians innovations by adding fruits like dates and figs and nuts such as pistachio and pine nuts . The Greeks are also being attributed with the invention of cheesecakes which were made with goat’s milk. The Greeks were great innovators when it came to cake making and in fact baking became a trained profession with the emergence of a strict baker’s guild (Castella, 2010) which lasted for several centuries. During the rise of the Roman Empire the Roman’s took what the Greeks had started with baking and improved it further bringing their new techniques with them on military campaigns and thus spreading new methods across Europe, they in turn also collected new ideas, ingredients and tools with which they combined to invent new recipes and formulas. Medieval to Modern Cake Making The beginning of the Medieval period saw an increase in population and the emergence of cities and towns. There was now a greater demand for food and crops were now grown in surplus to supply workers in the towns. Flandrin and Montanari(1999) write that this gave way to markets being set up in the main thoroughfare of towns and crafts such as bread making were developed on a larger scale. As a majority people no longer had land themselves to produce their own food they had to rely on the markets for their food supply. One of the most important ingredient discoveries made in relation to baking was sugar. Although it originated in New Guinea it was the Indians who perfected the methods of processing the sugar cane which the Arab traders brought back to the Middle East. Due to explorers and crusades a huge array of new exotic lavours were being brought back to Europe such as spices, fruits nuts and of course sugar. An example of this was Gingerbread; a spicy sweet cake became enormously popular during the Middle Ages which the crusaders brought back with them. Sugar was highly valued and was thought of a medicinal ingredient during this era and was frequently prescribed by doctors in the form of sweetened cakes to patients to heal many ailments. It was however only available to the upper classes while everyone else still used honey as a sweetener. As sugar became more popular some religious figures deemed it to be evil and was banned however Thomas Aquinas declared that sweets were not actually foods so cakes could now be eaten on religious feast days giving rise to specific cakes being associated with religious holidays. The Medieval Courts encouraged elaborate banquets with highly decorated food, cakes would often be covered in gold leaf, silver and even gemstones (Flandrin and Montanari 1999) . According to Richard Sax (1994) it wasn’t until the 16th century that cakes and sweet dishes were served at the end of the meal, where previously sweet and savoury courses were mixed and often were incorporated into the same meal. From approximately the 13th to 17th century advancements in agricultural improvements and increased overseas trade, the once exotic and uncommon ingredients became widely available and encouraged baking to become more widespread, eating cakes would now become a daily occurrence rather than just for religious or special occasions. Cakes were becoming more and more enriched with butter, eggs, cream and being heavily fruited and spiced, and tinplate hoops were beginning to be used to shape and mould cakes making them easier to bake and serve (Peter Brears 1985). As written by Adamson (2004), using moulds to give cakes a distinctive shape was especially popular in Germany where such tins as a â€Å"Turks Head Pan† were used and continues to be used to this day for making Gugelhupf. ————————————————- During the mid 1700’s yeast was being replaced with eggs as the main source of leavening cakes. This would have taken a huge amount of time in order to whip eggs by hand (sometimes up to an hour) to get to the level of aeration that was needed. This method however resulted in a much lighter cake made possible from the amount of air incorporated during the beating of the eggs. An example of a cake from this era is the pound cake created in England and used equal quantities of flour, butter, and sugar, and of course eggs to be used as the aerating agent, (http://whatscookingamerica. net). ————————————————- The 1800’s saw improvements in milling technologies to give more refined flours, superior ovens were being produced with better temperature control and the creation of baking powder by Alfred Bird when he combined bicarbonate of soda with cream of tartar to formulate one of the most significant inventions which has had long lasting effect on baking be it in the home or in industry. (Pam Corbin 2011) Baking powder took the hard work out of baking and cakes made from around this time are more akin to what we class as modern day cakes today. Other culinary tools such as hand held egg beaters were now being mass produced along with cookbooks which no housewife would be without. ————————————————- By the early 1900’s baking technology made huge advancements and as early as the1920’s the boxed cake mix was invented. General Mills an American company developed the brand â€Å"Betty Crocker† which by the 1940’s exploded on to the market with their â€Å"just add water and mix† method. They became hugely popular with housewives as they were timesaving and cost effective. ———————————————— The 1900’s also saw the rise in home cake decorating which previously had only been done by professionals, cake decorator Dewey McKinley Wilton set up a cake decorating school, and e ventually manufactured and sold decorating products which paved the way for the booming multi billion dollar businesses that exists today. ————————————————- ————————————————- Ingredients ————————————————- Baking employs carefully balanced formulas. What goes into a flour based baked good either strengthens/toughens (proteins and starches), weakens/tenderizes (fats and sugars), moistens (any water containing ingredient), dries, or leavens it, however without heat and water, the important chemical and physical reactions wouldn’t take place. There are four basic ingredients that are used in cake baking: flour, fat, sugar and eggs, however any combination of these added with leavening agents, liquids and flavourings can result in thousands of recipes with completely different look, feel and taste from each other. ———————————————— Flour: ————————————————- Flour is the primary structure builder in cakes and is used to bind all of the other ingredients together. Cake flour is milled from soft wheat giving it a protein content of approximately 6-8%. Wheat flour  contains two very important proteins, glutenin and gliadin, when mixed with moisture and stirred, create gluten strands, which set when baked, however these gluten strands can also lead to a tough, dry cake if the flour is mixed for too long. There are many types of flour used in cake making the most popular being cream flour (contains and acid), plain flour and self raising flour (contains baking powder), However there are numerous other flours on the market today that can be used. Hi-ratio flour has been specially formulated for the commercial bakery which can allow maximum sugar and liquid absorption resulting in higher yield and increased profits. ————————————————- ————————————————- Fat: ————————————————- Fats come in two forms: solid(butter, shortening and margarine) and liquid(oil). Adding fat to a cake mixture can do several things, the action of beating/creaming the fat , such as butter with sugar will incorporate air bubbles allowing the batter to be light and aid in the leavening process. Fat also has a tenderising effect and increases the keeping qualities of the cake. Fats also have a shortening effect as it shortens the gluten strands. It contributes to a smooth mouth feel and flavour especially in the case of butter. Fats help to keep food products moist and extend shelf life. ————————————————- ————————————————- Eggs: ————————————————- Eggs add colour, flavour and nutrition to baked goods. The protein in the egg holds air and acts as a raising agent when whipped before other ingredients are added. The lecithin in egg yolks is an emulsifying agent that acts during mixing to assist with binding the ingredients together and tenderising. When baked, eggs coagulate causing them to set. ————————————————- ————————————————- Sugar: ————————————————- Sugar plays a vital role in cake baking as it imparts Sweetness to the cake mixture. Usually Caster sugar is used as their smaller granules dissolve quickly especially when it’s creamed together with fat; this action causes the sugar to hold air and acts as a raising agent. During baking the sugar caramelises causing the cake to colour and brown because sugar is also a  hygroscopic substance; it helps with a recipe's moisture retention and thus increases its shelf life by slowing the staling process (www. baking911. com) ————————————————- Other ingredients that can be incorporated with the ones listed above are endless, some examples are: ————————————————- Dairy: milk, buttermilk, cream, cheese and sour cream ———————————————— Fruits: lemons, oranges, limes, dried fruits, cherries and mixed peel ————————————————- Nuts: almonds, pecans, hazelnuts, peanuts, coconut and walnuts ————————————————- Flavourings: Chocolate, Vanilla, almond extract, spices and alcohol ————————————————- ————————————————- ————————————————- International Practices ———————————————— Krystina Castella (2010) writes in her book A world of Cake that every celebration around the world is accompanied by cake that embodies the rituals of that particular society, and that every culture globally has their own version of cakes that symbolize the customs and traditions of their respective histories. Ancient civilisations all offered cakes to their gods and so throughout history became an integral part of religious and other holiday customs of different ethnicities. Of course the recipes change from country to country and even from town to town but generally these traditional cake customs are still alive today if though slightly evolved from their first beginnings. Here are some samples of celebrations from around the world and an example of the type of cakes that are still eaten at that time: ————————————————- China: Mid-autumn festival: Mooncakes ————————————————- Mexico: Day of the Dead: Pan de Meurto ————————————————- India: Diwali: Gulab Jamun ———————————————— France: Bastille Day: Opera Gateaux †”———————————————- Italy: Liberation Day: Cassata U. S. A: Shrove Tuesday: New Orleans King Cake Ireland: Easter: Hot Cross Buns Many recipes were developed because of the ingredients that were available in that particular region and what methods were accessible at the time, mass immigration/emigration globally played an enormous part as can be seen with the discovery of the New World which brought with it a diversity of people from all corners of the globe to contribute to the birth of America. This assortment of cultures resulted in the amalgamation of traditional recipes brought from the home country such as Scottish scones becoming American shortcakes, Dutch fried cakes became doughnuts and German streusel became American buckle cake. The Amish community, who were German settlers, brought their no frills baking concept with them and famous â€Å"American† cakes such as Funnel cakes and Angel food cakes derive from the Amish people. The Jewish settlers from middle and Eastern Europe have made a huge impact on baking practices especially in America where a great proportion of them made a new home in New York. The renowned New York cheesecake can be attributed to Reuben’s Deli which were the first to substitute cottage cheese for cream cheese and according to Amander Hessner (2010) was a detail that defined the New York cheesecake that went on to win them a gold medal at the 1929 World Fair. Jacob Kenedy (2011) writes that turbulent histories have left a positive impact in culinary terms in some regions such as the French leaving behind the techniques of fine viennoiserie and patisseries, helping to make Naples one of the capitals of Italian desserts. In Britain Queen Victoria made popular the custom of high tea, a very dignified tradition of eating sweet dishes and drinking tea which initiated the development of numerous new recipes for cakes and sweet treats, and although the ritual is not part of every day life today, people still associate having something sweet to eat while having a cup of tea. Domestic, Plant and Boutique Style Bakeries Up until the mid 20th Century the majority of cakes that were baked were made by housewives and small local bakeries, however the emergence of the supermarket had a massive impact on the buying and eating patterns of the public. As mentioned above such products as cake mixes were now available to help the harried housewife, along with frozen desserts which were now available due to advances in technology allowing every home to have refrigeration and freezer capabilities. The establishment of Women’s Lib afforded women the freedom to work outside of the home contributing to the now emerging gap in the market for convenience foods. By the 1960’s huge advances were been made to eliminate fermentation time in bread making by mechanical and chemical means, and naturally methods were also being developed to â€Å"improve† cake production on a mass scale. Unfortunately in order to produce cake viable for sale for longer periods of time involved the introduction of emulsifiers, stabilisers and other additives to increase their shelf life. Flour was also been chlorinated to produce a high ratio flour that could absorb higher quantities of sugar and liquid allowing a higher profit margin for producers. High demand for ready made baked goods saw the rise of small bakeries in Ireland nonetheless it has been argued that Ireland’s entry into the EEC played a part in the decline of these bakeries due to European large plant bakeries flooding the market with cheaper products. The Celtic tiger years of Ireland however saw a revival of sorts to the traditional and artisan baking. This resurgence can be attributed to several reasons, Kavanagh(2008) states her beliefs as follows: â€Å"individuals have travelled and are aware of standards and choice elsewhere thus seeking variety on their return† she also explains â€Å"increased disposable income has meant that the consumer is more quality and health conscious and seeks organic, fresh, and local produce an indication of the increase in the number of farmer’s markets emerging† Chef Clodagh McKenna explains that artisan producers and farmers markets have played their part in revitalising local economies by encouraging employment and bringing forth a new generation of interested people. Health, nutrition and consumption trends In an article written by Miriam Tuomey(2011) for Bord bia, it has been found that the sale of home baking products in Ireland, has grown by 8. 1% to reach a value of almost â‚ ¬63m in the year ended 23 Jan 2011, according to Kantar. (www. bordbia. e) This trend in ho me baking can also be attributed to enormous food dedicated programmes on television where chefs and bakers are now afforded celebrity status and home baking has now become officially â€Å"cool† Another aspect driving consumption trends is the increased awareness of health implications from certain ingredients used in baked products. There is greater demand for natural ingredients as apposed to some of the ingredients in massed produced goods such as preservatives, flavourings, colourings, artificial sweeteners, stabilisers and modified starches. Through scientific and medical advances, more is known about wheat intolerance and coeliac disease and the baking industry has responded by producing gluten-free baked products, other products are also being produced to suit the dietary needs of people who are lactose intolerant, have allergies such as egg and nuts, for diabetics and for people who generally want to follow a healthy lifestyle. Conclusion Cake has started off as a basic nutritional addition to the diet of ancient civilisations and has progressed to play a vital role in the development of cultures and traditions and visa versa. They are an integral part of modern and traditional celebrations, bringing people together, be it for a religious festival, a wedding, or a birthday. The fusion of cultures and the opening of global markets have meant that everyone now has access to ingredients, recipes, tools and knowledge from every nation and the modern baker has the world of cake at their feet. ————————————————- ————————————————- References: ————————————————- ————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ Adamson,M. (2004) Food in Medieval Times Greenwood Press, London ————————————————- Brears, P. (1985) Food and Cooking in 17th Century Britain History and Recipes Peter Brears and English Heritage, London ————————————————- Castella,K, (2010) A World of Cake, Storey Publishing, M. A. ————————————————- Corbin, P. (2011) The River Cottage Cakes Handbook Bloomsbury Publishing Plc, London ————————————————- Flandrin, J,L, and Montanari,M (1999) Food a Culinar y History, Columbia University Press, New York ————————————————- Hessner, A. (2010) The Essential New York Times Cook Book, Classic Recipes for a New Century W. W. Norton and company, New York ————————————————- Humble,N. (2010) Cake a Global History, Reaktion books, London ————————————————- Kavanagh, M. (2008) Curriculum Evolution at the Department of Baking Technology (National Bakery School), D. I. T, Kevin Street,1998-2008: What Factors Have Brought About a Change in the Curriculum M. A thesis Dublin Institute of Technology ————————————————- Kenedy, J. 2011) Bo cca Cookbook Bloomsbury, London ————————————————- McKenna, C. (n. d. ) The Irish Farmers Market Cookbook, Collins ————————————————- Sax, R. (1994) Classic Home Desserts Houghton Mifflin Company, New York ————————————————- How Baking works (n. d. ) [online} Available: http://www. baking911. com/howto/how_baking_works. htm [Accessed 5th October, 2011] ————————————————- Toumey, M. 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